Family-led reliability Phoenix Fixtures is a family-owned manufacturing partner since 1986, led by Melissa Schulze, emphasizing collaboration, honesty, and loyalty. This background supports long-term partnerships with national retailers and top brands seeking dependable project delivery and continuity.

Scale and capability Operating from an 85,000 sq ft facility in Roberts, WI with an 11-50 employee base, the company combines design, fabrication, and project guidance to handle custom store displays from planning to execution, enabling end-to-end solutions for retail environments.

Retail performance focus Specializes in cost-efficient, high-performing retail displays designed to improve shopper engagement and store environment efficiency, presenting an upsell path to retailers seeking measurable improvements in merchandising ROI and deadline reliability.

Established client base Works with national retailers and top brands, indicating readiness for large-scale orders, consistent demand cycles, and repeat business opportunities. This suggests sales motions targeting enterprise retail accounts and preferred vendor relationships.

Digital and tech readiness Tech stack includes WordPress, Weebly, React, and data-rich practices (JSON-LD, RSS, Priority Hints) alongside Facebook Pixel and Microsoft 365. This indicates capability to support marketing, e-commerce enablement, web-driven lead capture, and project collaboration.