Community Partnerships Leverage the Mercury's engagement in WNBA Cares and local Phoenix community initiatives to attract CSR-focused sponsors. Propose youth basketball clinics, scholarships, and women’s leadership programs aligned with sponsor brands. Use in-store and digital activations, in-arena signage, and event sponsorships to drive measurable community impact and brand sentiment.

Data Driven Ads The team already uses programmatic and ad-tracking technologies (DoubleClick Floodlight, Simpli.fi, Open Graph) which can be packaged into advertiser-friendly digital sponsorships. Offer integrated digital packages including site takeovers, targeted display and social, plus robust attribution to demonstrate ROI for sponsors.

Experiential Fan Marketing Capitalize on fan loyalty and game-day experiences by offering sponsor-driven activations, VIP experiences, and centric events around game nights and community events. Provide co-branded experiences at the arena and digital channels to deepen engagement and create shareable content.

Merchandising Growth Expand revenue through co-branded merchandise and limited-edition drops with sponsors, leveraging the team’s championship legacy to drive demand. Offer cross-promotional opportunities with local retailers and online stores to broaden reach.

DEI Partnerships Position the Mercury as a platform for diversity, equity, and inclusion campaigns and women’s empowerment initiatives. Attract sponsors focused on gender equity and STEM education through events, scholarships, and mentorship programs, with potential cross-promotion alongside other Phoenix pro teams.