Partnership Opportunities With the recent partnership with National Beverage Corp, there are potential sponsorship and collaboration opportunities available for brands looking to associate with the Phoenix Mercury and the WNBA.

Coaching and Personnel Development The hiring of high-profile and experienced individuals like Lindsay Whalen and Staley indicates a focus on coaching and talent development. Companies specializing in professional development or coaching services could explore partnerships.

Celebrity Endorsement Players like Sabrina Ionescu gaining recognition in the All-WNBA second team can create opportunities for celebrity endorsements with brands looking to partner with rising sports stars in the women's basketball arena.

Brand Collaboration in Fashion The collaboration between WNBA and Fear of God highlights potential opportunities in the fashion industry. Brands specializing in sports fashion or streetwear could explore collaboration opportunities with the Phoenix Mercury.

Security and Fan Safety Solutions Incidents like the homophobic death threat at the league championship point to the need for enhanced security and fan safety measures. Companies offering security solutions for events could find opportunities to provide services to enhance fan experiences.