Physician's Choice® Email Format
Retail Health and Personal Care ProductsColorado, United States51-200 Employees
Physician's Choice is a mid-sized manufacturer of professional-grade supplements and nutritional products based in Wheat Ridge, Colorado. The company develops probiotic and related wellness formulations in collaboration with physicians, aiming to provide straightforward, accessible options for everyday health. It was founded in 2017 by Logan Chierotti, whose personal health experience with hearing loss inspired the venture. Its products reach consumers through major retail channels, including Walmart, Target, CVS, and Sam's Club, and are sold across more than 70,000 retail touch points. Online, the brand has established a leading position in the probiotic category on Amazon. In June 2026, Physician's Choice participated in TikTok Shop's Super Brand Day and reported the results of that initiative.