Targeted Local Market Pickett's Press is a boutique specialized in custom printed products located on the Upper East Side of New York City, presenting an opportunity to grow by expanding marketing efforts to high-net-worth local customers and event planners seeking premium wedding and party stationery.

Customized Product Expansion With a focus on engraving, letterpress, and digital printing, there is potential to upsell advanced printing techniques and personalized items to clients looking for unique, high-end stationery and home goods.

Digital Marketing Opportunities Utilizing their website and existing tech stack, Pickett's Press can enhance online visibility through targeted campaigns on platforms like Klaviyo, aiming to attract a broader customer base interested in bespoke paper products.

Cross-Selling and Bundling Given their diverse inventory including accessories, stationery, and home goods, there is strong potential for cross-selling and bundling offerings to increase average order value and attract customers seeking comprehensive gift solutions.

Partnerships and Collaborations Partnering with local event venues, wedding planners, and lifestyle brands can help Pickett's Press tap into new customer segments, leveraging their boutique appeal for tailored marketing campaigns and joint promotions.