Insights

Expanding Online Sales With over 35 percent of sales conducted online through their industry-leading PicklesLIVE platform, there are significant opportunities to enhance digital marketing efforts, grow online buyer base, and promote virtual auction events to reach a broader audience.

Strategic Acquisitions The recent acquisition of Jeal Computer Services indicates a focus on strengthening technological infrastructure, presenting a potential avenue to offer integrated digital solutions, IT services, and innovative auction technology to existing and prospective clients.

Motivated Market Position As Australia’s largest privately owned auction group with a diverse product portfolio, Pickles is well-positioned to expand into adjacent asset classes or geographic regions, leveraging its reputation for integrity and high standards to secure new business.

Leveraging Community Engagement Their commitment to supporting local communities and hosting charity events like Dig for Kids reveals a strong community presence that can be further leveraged to build brand loyalty, attract socially conscious clients, and generate positive media exposure for partnership opportunities.

Technology Utilization Utilizing a tech stack that includes platforms like Google Optimize, Atlassian Jira, and VMware, Pickles can further develop tailored digital solutions, enhance customer experience, and introduce data-driven sales strategies to attract new vendors and buyers in both traditional and online auction markets.

Pickles Auctions Tech Stack

Pickles Auctions uses 8 technology products and services including Google Optimize, Appsflyer, Atlassian Jira, and more. Explore Pickles Auctions's tech stack below.

  • Google Optimize
    A/B Testing
  • Appsflyer
    Analytics
  • Atlassian Jira
    Issue Trackers
  • Java
    Programming Languages
  • Linux
    Programming Languages
  • Adobe Acrobat DC
    Rich Text Editors
  • Timesheets
    Time Tracking
  • VMware
    Virtualisation Software

Pickles Auctions's Email Address Formats

Pickles Auctions uses at least 1 format(s):
Pickles Auctions Email FormatsExamplePercentage
First.Last@pickles.com.auJohn.Doe@pickles.com.au
93%
FLast@pickles.com.auJDoe@pickles.com.au
6%
First.MiddleLast@pickles.com.auJohn.MichaelDoe@pickles.com.au
1%

Frequently Asked Questions

What is Pickles Auctions's phone number?

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You can contact Pickles Auctions's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Pickles Auctions's official website and social media links?

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Pickles Auctions's official website is pickles.com.au and has social profiles on LinkedIn.

What is Pickles Auctions's NAICS code?

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Pickles Auctions's NAICS code is 42 - Wholesale Trade.

How many employees does Pickles Auctions have currently?

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As of December 2025, Pickles Auctions has approximately 641 employees across 5 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: B. M.Chief Marketing & Innovation Officer: G. S.Chief Financial Officer: D. C.. Explore Pickles Auctions's employee directory with LeadIQ.

What industry does Pickles Auctions belong to?

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Pickles Auctions operates in the Wholesale industry.

What technology does Pickles Auctions use?

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Pickles Auctions's tech stack includes Google OptimizeAppsflyerAtlassian JiraJavaLinuxAdobe Acrobat DCTimesheetsVMware.

What is Pickles Auctions's email format?

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Pickles Auctions's email format typically follows the pattern of First.Last@pickles.com.au. Find more Pickles Auctions email formats with LeadIQ.

When was Pickles Auctions founded?

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Pickles Auctions was founded in 1964.

Pickles Auctions

WholesaleNew South Wales, Australia501-1000 Employees

Pickles is Australia’s leading Auctioneer and Valuer, delivering exceptional service to our vendors and customers daily, while recognising our employees as our most precious asset. For over 50 years, Pickles and our people have forged a national reputation for integrity and high standards of business conduct. We have grown tremendously to become our nation’s largest privately owned and operated auction group.

Established in 1964, we now span over 27 branches nationwide, including every capital city and employ over 1000 staff. The Pickles commitment is to maximise returns on assets put to sale, delivering excellence through our people, infrastructure and technology. Our services include valuations and asset appraisal, traditional and online auctions, onsite auctions, fixed price sales and tenders. 

We specialise in the auctioneering and sale of vehicles, trucks and earthmoving equipment, salvage vehicles, light industrial, mining, oil and gas, and recreational items. 

Last year Pickles saw sales of over 220,000 Motor Vehicles, Trucks and Machinery, with a gross turnover exceeding AU$2.4 billion. The vast majority of these items were offered online with over 35% selling to online buyers through our industry-first PicklesLIVE service. 

Pickles has a clear focus on our four key values, which includes integrity, teamwork, innovation and excellence. These values define the way we work day to day, build relationships and gain trust that has seen us working with clients that include: the Australian Government, State governments, local councils, fleet and lease companies, insurance companies, financial institutions, banks and not-for-profit organisations. At Pickles, we are committed to supporting our local communities and actively caring for our neighbours.

Section iconCompany Overview

Phone number
NAICS Code
42 - Wholesale Trade
Founded
1964
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Pickles Auctions's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Pickles Auctions's revenue is estimated to be in the range of $100M$250M

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