Insights

Expanding Digital Reach Pickles' significant online auction activity, with over 35% of items sold to online buyers through industry-first services like PicklesLIVE, presents opportunities to offer advanced digital marketing, targeted online advertising, and technology integrations to enhance their online presence and drive more sales.

Technology Integration The company's recent acquisition of Jeal Computer Services indicates a focus on strengthening technological capabilities, opening avenues for selling innovative software solutions, IT infrastructure upgrades, and automation tools that can streamline operations and improve auction efficiency.

Strategic Market Position With a diverse portfolio including vehicles, trucks, machinery, and salvage items, Pickles serves a broad industrial and commercial customer base, making it a prime candidate for tailored B2B solutions, such as fleet management systems and asset recovery services, to boost their sales and customer retention.

Growing Market Presence As Australia's largest privately owned auction group with nationwide coverage and a history of growth, Pickles offers potential value in supply chain optimization, logistics services, and regional marketing initiatives to further expand their market share and enhance operational efficiency.

Partnership Opportunities Considering their expansive client base, including government agencies and financial institutions, there are opportunities to develop specialized financial solutions, leasing packages, and insurance partnerships that complement their auction services and generate additional revenue streams.

Pickles Auctions Tech Stack

Pickles Auctions uses 8 technology products and services including Google Optimize, TikTok Pixel, RMS Cloud, and more. Explore Pickles Auctions's tech stack below.

  • Google Optimize
    A/B Testing
  • TikTok Pixel
    Analytics
  • RMS Cloud
    Hotel Management
  • iOS
    Programming Languages
  • Java
    Programming Languages
  • Trello
    Project Management
  • Bootstrap
    UI Frameworks
  • VMware
    Virtualisation Software

Pickles Auctions's Email Address Formats

Pickles Auctions uses at least 1 format(s):
Pickles Auctions Email FormatsExamplePercentage
First.Last@pickles.com.auJohn.Doe@pickles.com.au
93%
FLast@pickles.com.auJDoe@pickles.com.au
6%
First.MiddleLast@pickles.com.auJohn.MichaelDoe@pickles.com.au
1%

Frequently Asked Questions

Where is Pickles Auctions's headquarters located?

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Pickles Auctions's main headquarters is located at 36-40 Harp St, Belmore, NSW 2192, AU. The company has employees across 6 continents, including OceaniaAsiaNorth America.

What is Pickles Auctions's phone number?

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You can contact Pickles Auctions's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Pickles Auctions's official website and social media links?

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Pickles Auctions's official website is pickles.com.au and has social profiles on LinkedIn.

How much revenue does Pickles Auctions generate?

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As of September 2025, Pickles Auctions's annual revenue reached $750M.

What is Pickles Auctions's NAICS code?

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Pickles Auctions's NAICS code is 42 - Wholesale Trade.

How many employees does Pickles Auctions have currently?

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As of September 2025, Pickles Auctions has approximately 633 employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: B. M.Chief Marketing & Innovation Officer: G. S.Chief Financial Officer: D. C.. Explore Pickles Auctions's employee directory with LeadIQ.

What industry does Pickles Auctions belong to?

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Pickles Auctions operates in the Wholesale industry.

What technology does Pickles Auctions use?

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Pickles Auctions's tech stack includes Google OptimizeTikTok PixelRMS CloudiOSJavaTrelloBootstrapVMware.

What is Pickles Auctions's email format?

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Pickles Auctions's email format typically follows the pattern of . Find more Pickles Auctions email formats with LeadIQ.

When was Pickles Auctions founded?

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Pickles Auctions was founded in 1964.
Pickles Auctions

Pickles Auctions

WholesaleAustralia501-1000 Employees

Pickles is Australia’s leading Auctioneer and Valuer, delivering exceptional service to our vendors and customers daily, while recognising our employees as our most precious asset. For over 50 years, Pickles and our people have forged a national reputation for integrity and high standards of business conduct. We have grown tremendously to become our nation’s largest privately owned and operated auction group.

Established in 1964, we now span over 27 branches nationwide, including every capital city and employ over 1000 staff. The Pickles commitment is to maximise returns on assets put to sale, delivering excellence through our people, infrastructure and technology. Our services include valuations and asset appraisal, traditional and online auctions, onsite auctions, fixed price sales and tenders. 

We specialise in the auctioneering and sale of vehicles, trucks and earthmoving equipment, salvage vehicles, light industrial, mining, oil and gas, and recreational items. 

Last year Pickles saw sales of over 220,000 Motor Vehicles, Trucks and Machinery, with a gross turnover exceeding AU$2.4 billion. The vast majority of these items were offered online with over 35% selling to online buyers through our industry-first PicklesLIVE service. 

Pickles has a clear focus on our four key values, which includes integrity, teamwork, innovation and excellence. These values define the way we work day to day, build relationships and gain trust that has seen us working with clients that include: the Australian Government, State governments, local councils, fleet and lease companies, insurance companies, financial institutions, banks and not-for-profit organisations. At Pickles, we are committed to supporting our local communities and actively caring for our neighbours.

Section iconCompany Overview

Headquarters
36-40 Harp St, Belmore, NSW 2192, AU
Phone number
NAICS Code
42 - Wholesale Trade
Founded
1964
Employees
501-1000

Section iconFunding & Financials

  • $100M$1B

    Pickles Auctions's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Pickles Auctions's revenue is in the range of $100M$1B

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