Insights

Rapid User Growth Picnic has exhibited explosive expansion, reaching over one million users within just two months, surpassing early growth rates of platforms like Snapchat and Facebook. This rapid adoption indicates strong market demand and potential for monetization opportunities through targeted advertising or premium features.

Community Engagement Focus With a emphasis on connecting communities around shared passions and interests, Picnic presents a valuable channel for brands seeking authentic engagement. Partnering with Picnic to develop branded content or sponsored communities could enhance user interaction and brand loyalty.

Tech Stack Compatibility Using a diverse set of technologies including NumPy, Xcode, and cloud monitoring tools, Picnic is aligned with innovative development practices. This creates opportunities to offer tailored technology upgrades, integrations, or advanced analytics solutions to optimize their platform.

Growth Extension Strategies As Picnic expands both remotely and in the Bay Area, there is potential to support their scaling efforts with infrastructure solutions such as cloud services, data centers, or local tech partnerships that can enhance platform stability and support user growth.

Market and Funding Outlook Although currently generating modest revenue, Picnic's significant funding position suggests readiness for strategic investments. Business development efforts could focus on offering monetization tools, advertising services, or premium offerings to accelerate revenue growth.

Picnic Tech Stack

Picnic uses 8 technology products and services including SciPy, ISO 13485, AWS CodeDeploy, and more. Explore Picnic's tech stack below.

  • SciPy
    Advanced Analytics And Data Science
  • ISO 13485
    Certificates
  • AWS CodeDeploy
    Deployment
  • OneLogin
    Identity And Access Management
  • jQuery
    Javascript Libraries
  • Salesforce Marketing Cloud
    Marketing Performance Measurement
  • Social Intelligence
    Pre-employment Assessment
  • Objective-C
    Programming Languages

Media & News

Picnic's Email Address Formats

Picnic uses at least 1 format(s):
Picnic Email FormatsExamplePercentage
FLast@apple.comJDoe@apple.com
67%
First.Last@apple.comJohn.Doe@apple.com
19%
First_Last@apple.comJohn_Doe@apple.com
10%
F.Last@apple.comJ.Doe@apple.com
4%

Frequently Asked Questions

Where is Picnic's headquarters located?

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Picnic's main headquarters is located at University Ave, Palo Alto, California, US. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Picnic's official website and social media links?

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Picnic's official website is apple.com and has social profiles on LinkedIn.

How much revenue does Picnic generate?

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As of May 2025, Picnic's annual revenue is estimated to be $252K.

What is Picnic's SIC code?

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Picnic's SIC code is 3571 - Electronic Computers.

How many employees does Picnic have currently?

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As of May 2025, Picnic has approximately 44 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Back End Engineer: P. D.. Explore Picnic's employee directory with LeadIQ.

What industry does Picnic belong to?

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Picnic operates in the Online Audio and Video Media industry.

What technology does Picnic use?

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Picnic's tech stack includes SciPyISO 13485AWS CodeDeployOneLoginjQuerySalesforce Marketing CloudSocial IntelligenceObjective-C.

What is Picnic's email format?

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Picnic's email format typically follows the pattern of FLast@apple.com. Find more Picnic email formats with LeadIQ.

How much funding has Picnic raised to date?

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As of May 2025, Picnic has raised $1,000,000T in funding. The last funding round occurred on Aug 17, 2021 for $1B.
Picnic

Picnic

Online Audio and Video MediaUnited States11-50 Employees

We are at our best when we’re connected--with our passions, our world, and with each other! Picnic is the social media destination for communities around interests and passions. Share fun short videos, pictures, and messages with others in your circle! No matter what you love (from writing to scuba diving to fashion), Picnic has a home for you. 

We rapidly grew to over 1 million users in two months, with millions of posts and messages each week - faster than early Snapchat, Youtube, or Facebook. We’re currently growing our team (both remote and in the Bay Area)!

Section iconCompany Overview

Headquarters
University Ave, Palo Alto, California, US
Website
apple.com
SIC Code
3571 - Electronic Computers
Employees
11-50

Section iconFunding & Financials

  • $1,000,000T

    Picnic has raised a total of $1,000,000T of funding over 12 rounds. Their latest funding round was raised on Aug 17, 2021 in the amount of $1Bas a investment.

  • $250M$500M

    Picnic's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $1,000,000T

    Picnic has raised a total of $1,000,000T of funding over 12 rounds. Their latest funding round was raised on Aug 17, 2021 in the amount of $1Bas a investment.

  • $250M$500M

    Picnic's revenue is estimated to be in the range of $250M$500M

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