Insights

Rapid User Growth Picnic has experienced an exceptional ramp-up in user base, reaching over 1 million users within just two months, surpassing early growth rates of major platforms like Snapchat, YouTube, and Facebook. This rapid adoption highlights a strong market demand for social communities centered around interests, indicating potential for expanding targeted advertising and monetization opportunities.

Dynamic Market Positioning Operating within the online media industry with a focus on short-form video and photo sharing, Picnic targets community-driven engagement, creating openings for advertising partners seeking highly engaged niche audiences. The company's emphasis on social interaction and interest-based groups offers compelling avenues for brand collaborations and sponsored content.

Technological Adaptability Picnic utilizes a diverse tech stack including cloud services like AWS and tools for social intelligence, reflecting a modern digital infrastructure capable of supporting scalable features. This technical foundation presents opportunities to integrate advanced advertising solutions, personalized content delivery, and data-driven marketing strategies for potential clients.

Funding and Growth Potential With reported revenues between 25 and 50 million dollars and significant funding of over one trillion dollars, Picnic is positioned for aggressive expansion and platform enhancements. Business partners and advertisers can consider strategic investments and collaborations to capitalize on its fast-growing user base and innovative social media environment.

Industry Collaboration Opportunities Given the company's close links to major tech players like Apple, along with its focus on community and passions, there are prospects for joint ventures or partnership offerings, such as enhanced content integration or co-branded campaigns, to leverage Picnic's unique social media ecosystem and technological capabilities.

Picnic Tech Stack

Picnic uses 8 technology products and services including SciPy, ISO 13485, AWS CodeDeploy, and more. Explore Picnic's tech stack below.

  • SciPy
    Advanced Analytics And Data Science
  • ISO 13485
    Certificates
  • AWS CodeDeploy
    Deployment
  • OneLogin
    Identity And Access Management
  • jQuery
    Javascript Libraries
  • Salesforce Marketing Cloud
    Marketing Performance Measurement
  • Social Intelligence
    Pre-employment Assessment
  • Objective-C
    Programming Languages

Media & News

Picnic's Email Address Formats

Picnic uses at least 1 format(s):
Picnic Email FormatsExamplePercentage
FLast@apple.comJDoe@apple.com
67%
First.Last@apple.comJohn.Doe@apple.com
19%
First_Last@apple.comJohn_Doe@apple.com
10%
F.Last@apple.comJ.Doe@apple.com
4%

Frequently Asked Questions

Where is Picnic's headquarters located?

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Picnic's main headquarters is located at University Avenue Palo Alto, California United States. The company has employees across 3 continents, including EuropeAsiaNorth America.

What is Picnic's official website and social media links?

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Picnic's official website is apple.com and has social profiles on LinkedIn.

How much revenue does Picnic generate?

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As of December 2025, Picnic's annual revenue is estimated to be $252K.

What is Picnic's SIC code?

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Picnic's SIC code is 3571 - Electronic Computers.

How many employees does Picnic have currently?

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As of December 2025, Picnic has approximately 44 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Golang Senior Software Engineer: M. F.. Explore Picnic's employee directory with LeadIQ.

What industry does Picnic belong to?

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Picnic operates in the Online Audio and Video Media industry.

What technology does Picnic use?

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Picnic's tech stack includes SciPyISO 13485AWS CodeDeployOneLoginjQuerySalesforce Marketing CloudSocial IntelligenceObjective-C.

What is Picnic's email format?

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Picnic's email format typically follows the pattern of FLast@apple.com. Find more Picnic email formats with LeadIQ.

How much funding has Picnic raised to date?

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As of December 2025, Picnic has raised $1,000,000T in funding. The last funding round occurred on Aug 17, 2021 for $1B.

Picnic

Online Audio and Video MediaCalifornia, United States11-50 Employees

We are at our best when we’re connected--with our passions, our world, and with each other! Picnic is the social media destination for communities around interests and passions. Share fun short videos, pictures, and messages with others in your circle! No matter what you love (from writing to scuba diving to fashion), Picnic has a home for you. 

We rapidly grew to over 1 million users in two months, with millions of posts and messages each week - faster than early Snapchat, Youtube, or Facebook. We’re currently growing our team (both remote and in the Bay Area)!

Section iconCompany Overview

Headquarters
University Avenue Palo Alto, California United States
Website
apple.com
SIC Code
3571 - Electronic Computers
Employees
11-50

Section iconFunding & Financials

  • $1,000,000T

    Picnic has raised a total of $1,000,000T of funding over 12 rounds. Their latest funding round was raised on Aug 17, 2021 in the amount of $1Bas a investment.

  • $25M$50M

    Picnic's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $1,000,000T

    Picnic has raised a total of $1,000,000T of funding over 12 rounds. Their latest funding round was raised on Aug 17, 2021 in the amount of $1Bas a investment.

  • $25M$50M

    Picnic's revenue is estimated to be in the range of $25M$50M

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