Insights

Health-Conscious Menu Picnik's menu of healthy comfort food caters to a wide range of diets and lifestyles, offering gluten-free, refined sugar-free, and peanut-free options. This focus on better-for-you ingredients and mindful eating presents a sales opportunity for health-conscious consumers looking for nutritious dining choices.

Expansion Strategy With recent expansion plans and new restaurant locations, such as the upcoming location on South First, Picnik is actively growing its presence in the market. This expansion strategy opens up potential sales opportunities for partnerships, collaborations, and catering services to support the brand's growth.

Technology Integration Utilizing a tech stack that includes tools like Prebid, Google Analytics, and Squarespace Commerce, Picnik demonstrates a commitment to leveraging technology for enhanced customer experiences. This emphasis on tech integration creates sales opportunities in offering digital marketing services, data analytics insights, and e-commerce optimization solutions to support the company's online presence and sales channels.

Mid-Size Revenue Range With an estimated revenue in the range of $10M to $50M, Picnik falls within the mid-size revenue bracket, indicating a stable financial standing. This financial health presents sales opportunities for B2B service providers, such as supply chain vendors, equipment suppliers, and financial institutions looking to partner with a financially secure restaurant operator.

Competitive Landscape Being in the same revenue bracket as companies like JuiceLand and Snap Kitchen, Picnik competes in a competitive market segment. Identifying ways to differentiate its offerings, enhance customer loyalty, and explore unique marketing strategies presents sales opportunities to stay ahead in the competitive landscape and attract new customers.

Similar companies to Picnik

Picnik Tech Stack

Picnik uses 8 technology products and services including Prebid, Google Analytics Enhanced eCommerce, Webpack, and more. Explore Picnik's tech stack below.

  • Prebid
    Advertising
  • Google Analytics Enhanced eCommerce
    Analytics
  • Webpack
    Development
  • Squarespace Commerce
    E-commerce
  • Modernizr
    Javascript Libraries
  • SweetAlert
    Javascript Libraries
  • Google
    Search Engines
  • HSTS
    Security

Picnik's Email Address Formats

Picnik uses at least 1 format(s):
Picnik Email FormatsExamplePercentage
First@picnikaustin.comJohn@picnikaustin.com
67%
Last@picnikaustin.comDoe@picnikaustin.com
16%
LastFirst@picnikaustin.comDoeJohn@picnikaustin.com
11%
FLast@picnikaustin.comJDoe@picnikaustin.com
6%

Frequently Asked Questions

Where is Picnik's headquarters located?

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Picnik's main headquarters is located at 1700 S. Lamar Boulevard, Austin, Texas 78704, US. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Picnik's phone number?

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You can contact Picnik's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Picnik's official website and social media links?

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Picnik's official website is picnikaustin.com and has social profiles on LinkedInCrunchbase.

How much revenue does Picnik generate?

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As of June 2025, Picnik's annual revenue reached $35M.

What is Picnik's SIC code NAICS code?

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Picnik's SIC code is 7371 - Computer Programming Services NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Picnik have currently?

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As of June 2025, Picnik has approximately 51 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Founder: N. S.Director, Sales: D. M.Executive Kitchen Manager: A. D.. Explore Picnik's employee directory with LeadIQ.

What industry does Picnik belong to?

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Picnik operates in the Restaurants industry.

What technology does Picnik use?

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Picnik's tech stack includes PrebidGoogle Analytics Enhanced eCommerceWebpackSquarespace CommerceModernizrSweetAlertGoogleHSTS.

What is Picnik's email format?

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Picnik's email format typically follows the pattern of . Find more Picnik email formats with LeadIQ.

When was Picnik founded?

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Picnik was founded in 2013.
Picnik

Picnik

RestaurantsUnited States51-200 Employees

Our Philosophy: 
Healthy Comfort - We take pride in our menu of better-for-you comfort food that is skillfully crafted by our artisan chefs
Inclusive - We accommodate a wide variety of diets and lifestyles, from paleo to vegan to plant-based + more
Superfoods & Adaptogens - We love adding extra fun to our menu by adding functional ingredients, superfoods + adaptogens
Mindful - We believe eating out doesn't have to mean sacrificing nutrition, quality ingredients or flavor
Conscious - Our food is 100% scratch made using the best possible ingredients such as avocado oil, conscious meats, raw honey, MCT Oil + grass-fed butter
Real Food - We are inspired by the vibrancy of fruits + vegetables and we believe in creating great tasting dishes that are crafted with conscious, purposeful ingredients
Good Vibes - We believe in the connection between food and better health.  We believe what you eat makes a positive impact on the way you feel, your mind, your body and your vibe
Gluten + Refined Sugar-Free + Peanut-Free - Our entire menu is gluten-free, refined sugar-free + peanut-free and we only cook with avocado oil, coconut oil + extra virgin olive oil

Our History:
Naomi Seifter (Picnik | Founder) opened our first Picnik location in Austin, TX in 2013 out of a 150 sq. ft. food trailer. Her mission was to create a restaurant that showed her guests that eating better-for-you foods can be a fun, exciting and flavorful experience.  She was motivated to open Picnik because accessibility to readily available gluten-free options was nearly impossible to come by and she wanted to “shift the paradigm of food everywhere.”  Her menu was focused on better-for-you comfort foods, paleo-inspired recipes and her specialty butter coffee menu.  Due to the positive response of the local community, she opened her first restaurant location in 2016 as a farm-to-table, all-day diner concept with offerings for breakfast, lunch and dinner.

Section iconCompany Overview

Headquarters
1700 S. Lamar Boulevard, Austin, Texas 78704, US
Phone number
SIC Code
7371 - Computer Programming Services
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    Picnik's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Picnik's revenue is in the range of $10M$50M

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