Insights

Seasonal Travel Lead Established operator with a long history offering 2.5 to 3 hour cruises to the Pictured Rocks National Lakeshore, suggesting strong seasonal demand and opportunities to upsell for peak summer periods and shoulder seasons.

Tourist Market Focus Primary audience comprises travelers visiting Michigan’s Upper Peninsula, presenting cross-sell potential with regional hotels, travel planners, and local attractions to capture multi-point itineraries.

Digital Engagement Active online presence with analytics and trackers (Google Analytics, Google Tag Manager, TripAdvisor widgets) enabling retargeting, performance tuning, and partnerships with OTA and review platforms to drive bookings.

Growth Potential Revenue range indicates a mid-market business with room to expand through fleet optimization, merchandise, private charters, season passes, or extended excursions to increase average ticket value.

Partnership Readiness Authorized NPS concessionaire with government affiliation creates credibility for B2B collaborations with regional tourism boards, hotels, cruise aggregators, and environmental education programs.

Similar companies to Pictured Rocks Cruises, Inc.

Pictured Rocks Cruises, Inc. Tech Stack

Pictured Rocks Cruises, Inc. uses 8 technology products and services including AppNexus, html5media, Font Awesome, and more. Explore Pictured Rocks Cruises, Inc.'s tech stack below.

  • AppNexus
    Advertising
  • html5media
    Audio, Video, Graphics
  • Font Awesome
    Font Scripts
  • Really Simple SSL & Security
    Security
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • Nginx
    Web Servers
  • Facebook
    Widgets

Pictured Rocks Cruises, Inc.'s Email Address Formats

Pictured Rocks Cruises, Inc. uses at least 1 format(s):
Pictured Rocks Cruises, Inc. Email FormatsExamplePercentage
First@picturedrocks.comJohn@picturedrocks.com
81%
First.Last@picturedrocks.comJohn.Doe@picturedrocks.com
19%

Frequently Asked Questions

What is Pictured Rocks Cruises, Inc.'s phone number?

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You can contact Pictured Rocks Cruises, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Pictured Rocks Cruises, Inc.'s official website and social media links?

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Pictured Rocks Cruises, Inc.'s official website is picturedrocks.com and has social profiles on LinkedIn.

How much revenue does Pictured Rocks Cruises, Inc. generate?

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As of August 2026, Pictured Rocks Cruises, Inc.'s annual revenue is estimated to be $25M - $50M.

What is Pictured Rocks Cruises, Inc.'s SIC code NAICS code?

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Pictured Rocks Cruises, Inc.'s SIC code is 4724 - Travel Agencies NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Pictured Rocks Cruises, Inc. have currently?

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As of August 2026, Pictured Rocks Cruises, Inc. has approximately 27 employees across 2 continents, including North AmericaEurope. Key team members include Vice-President: D. B.Ticket Sales Manager: K. D.Tour Boat Captain: C. M.. Explore Pictured Rocks Cruises, Inc.'s employee directory with LeadIQ.

What industry does Pictured Rocks Cruises, Inc. belong to?

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Pictured Rocks Cruises, Inc. operates in the Travel Arrangements industry.

What technology does Pictured Rocks Cruises, Inc. use?

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Pictured Rocks Cruises, Inc.'s tech stack includes AppNexushtml5mediaFont AwesomeReally Simple SSL & SecurityGoogle Tag ManagerGoogle AnalyticsNginxFacebook.

What is Pictured Rocks Cruises, Inc.'s email format?

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Pictured Rocks Cruises, Inc.'s email format typically follows the pattern of First@picturedrocks.com. Find more Pictured Rocks Cruises, Inc. email formats with LeadIQ.

When was Pictured Rocks Cruises, Inc. founded?

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Pictured Rocks Cruises, Inc. was founded in 1974.
Pictured Rocks Cruises, Inc. logo

Pictured Rocks Cruises, Inc.

Travel ArrangementsMichigan, United States11-50 Employees

Pictured Rocks Cruises, Inc. operates summer boat tours from Munising, Michigan, offering access to the Pictured Rocks National Lakeshore. As an authorized concessionaire of the National Park Service, it conducts guided cruises that run about two and a half to three hours and cover roughly 40 miles of Lake Superior shoreline.

Its primary customers are visitors seeking to experience the Pictured Rocks shoreline by boat. With a history stretching back more than five decades, the company is a locally based, mid-sized operator within the travel arrangements sector.

Section iconCompany Overview

Phone number
SIC Code
4724 - Travel Agencies
NAICS Code
5615 - Travel Arrangement and Reservation Services
Founded
1974
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    Pictured Rocks Cruises, Inc.'s revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    Pictured Rocks Cruises, Inc.'s revenue is estimated to be in the range of $25M - $50M

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