Integrated Production Pier59 Studios operates the largest multimedia production complex in NYC with a full suite of services from pre-concept to post-production, including equipment, crew, and talent sourcing. This positions them as a one-stop shop for brands seeking end-to-end campaigns, enabling cross-sell of new offerings like Commerce packaging and Megaverse virtual production ecosystems.

Virtual Production Leader With the largest LED stage in the Northeast and a fully integrated ecosystem for XR and real-time CGI, Pier59 is well placed to capture demand from brands investing in immersive experiences, live events, and digital out-of-home campaigns. Sales opportunities exist in selling bundled VR/AR production packages and long-term partnerships.

New Commerce Offering The March 2026 launch of PIER59 Studios Commerce signals a shift to modular, packaging-focused production services. This opens conversations with brands about flexible, scalable studio space, equipment, and services tailored to varying campaign scopes, reducing procurement friction and accelerating timelines.

Sustainability Narrative Pier59 has articulated a commitment to reducing the carbon footprint of the advertising production industry, including high-profile collaborations. This creates a sales hook for clients prioritizing sustainable production, enabling them to align campaigns with ESG goals and potentially access green grant or certification programs.

Premium Access & Relationships With over three decades of partnerships with iconic brands and a luxurious, hospitality-focused studio environment, Pier59 can upsell premium experiences, exclusive testing grounds for product launches, influencer activations, and private events, leveraging existing relationships to expand into adjacent services and long-term retainers.