Community Engagement Pikes Peak Brewing Company has positioned itself as a community-centric brand with its original location in Monument and the expansion into Downtown Colorado Springs with the Lager House, offering opportunities for local collaborations, sponsored events, and exclusive partnerships to strengthen community bonds and increase brand loyalty.
Market Expansion With its recent opening of the Lager House in downtown Colorado Springs, the company is actively growing its footprint in key urban markets, presenting opportunities to target urban retailers, bars, and restaurants for bulk sales, tap handle placements, and co-branded marketing initiatives.
Product Diversification Having launched the Lager House focusing on lagers, Pikes Peak Brewing is demonstrating product innovation that resonates with evolving consumer preferences, paving the way for introducing new beer styles and seasonal releases that can appeal to broader customer segments and retail channels.
Digital Presence & Technology Utilizing platforms such as WordPress, Squarespace Commerce, and analytics tools like MonsterInsights, the company maintains a robust online presence, which can be leveraged for targeted digital marketing, direct-to-consumer sales, and data-driven customer engagement strategies to boost sales.
Financial Potential With substantial revenue estimates between $25 million and $50 million, Pikes Peak Brewing presents a significant sales opportunity for suppliers and distributors looking to scale within the strong regional craft beer market, especially considering their growth trajectory and community focus.