Growing User Base With over 11 million users, Piktochart has established a significant community spanning various sectors, indicating strong demand for accessible visual storytelling tools, which presents an opportunity to upsell premium features or expanded service offerings.

Recent Feature Launches Piktochart has recently introduced advanced features such as graphic assets with templates, a redesigned visual editor, and video creation capabilities, signaling ongoing product innovation that can be promoted to attract businesses seeking cutting-edge visual communication solutions.

Strategic Integrations The integration with Unsplash, a major free image service, enhances Piktochart's value proposition by offering enriched content libraries, which can appeal to organizations looking for seamless access to high-quality visual assets without additional costs.

Scaling Content Library High-frequency updates with hundreds of new templates, text frames, and graphics indicate a focus on diverse and customizable visual content, enabling sales teams to position Piktochart as a comprehensive platform for varied industry needs.

Market Position and Growth Operating within the competitive visual communication space with a revenue range of one to ten million dollars and a medium-sized team, Piktochart offers substantial opportunities for sales expansion by highlighting its innovative features and large user community to target new enterprise and educational clients.