Insights

Expansion Opportunity Pinnacle Living recently acquired two senior living communities in Richmond, VA, signaling aggressive growth and potential cross-selling opportunities with existing services, partnerships, and operational integrations.

Nonprofit Growth As a not-for-profit provider with a 70-year history and revenue in the $25M-$50M range, Pinnacle Living may seek partnerships, grant opportunities, or technology efficiencies to scale care delivery and community support.

Technology Footprint The tech stack includes cloud, CMS, advertising, and analytics tools (Google Cloud, WordPress, Zoho, Simpli.fi, Microsoft Advertising, Webflow). This creates a basis for digital marketing collaboration, CRM enhancements, or data-driven resident engagement initiatives.

Strategic Partnerships Past collaboration with Love & Company indicates openness to mission-aligned partnerships; there is potential for continued alliances to expand reach to non-residents and to accelerate community acquisition integration.

Leadership & Talent Historical leadership changes, such as the 2017 appointment of a new executive, suggest opportunities to offer executive search, board advisory, or leadership development services to support ongoing growth and governance.

Similar companies to Pinnacle Living

Pinnacle Living Tech Stack

Pinnacle Living uses 8 technology products and services including Microsoft Advertising, WordPress, Zoho, and more. Explore Pinnacle Living's tech stack below.

Pinnacle Living's Email Address Formats

Pinnacle Living uses at least 3 email formats:
Pinnacle Living Email FormatsExamplePercentage
FLast@pinnacleliving.orgJDoe@pinnacleliving.org
96%
First.Last@pinnacleliving.orgJohn.Doe@pinnacleliving.org
3%
Last@pinnacleliving.orgDoe@pinnacleliving.org
1%

Frequently Asked Questions

What is Pinnacle Living's official website and social media links?

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Pinnacle Living's official website is pinnacleliving.org and has social profiles on LinkedIn.

How much revenue does Pinnacle Living generate?

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As of August 2026, Pinnacle Living's annual revenue is estimated to be $25M - $50M.

What is Pinnacle Living's NAICS code?

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Pinnacle Living's NAICS code is 62 - Health Care and Social Assistance.

How many employees does Pinnacle Living have currently?

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As of August 2026, Pinnacle Living has approximately 323 employees across 3 continents, including North America, Oceania and Europe. Key team members include Chief Financial Officer: K. S., Director Of Accounting: R. H. L. and Director: D. H. Explore Pinnacle Living's employee directory with LeadIQ.

What industry does Pinnacle Living belong to?

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Pinnacle Living operates in the Hospitals and Health Care industry.

What technology does Pinnacle Living use?

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Pinnacle Living's tech stack includes Microsoft Advertising, WordPress, Zoho, Simpli.fi, Google Cloud, Cisco, Webflow and WP Engine.

What is Pinnacle Living's email format?

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Pinnacle Living's email format typically follows the pattern of FLast@pinnacleliving.org. Find more Pinnacle Living email formats with LeadIQ.

When was Pinnacle Living founded?

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Pinnacle Living was founded in 1948.
Pinnacle Living logo

Pinnacle Living

Hospitals and Health CareVirginia, United States201-500 Employees

Pinnacle Living is a nonprofit provider of retirement living with a history spanning about 70 years in Virginia. Formerly known as Virginia United Methodist Homes, it serves thousands of residents across the Commonwealth and emphasizes engaging residents, supporting independence, and fostering a sense of purpose across all levels of living. The organization focuses on a person-centered approach within its communities, reflecting an adaptive stance toward the evolving senior living landscape.

Based in Glen Allen, in the Richmond region, Pinnacle Living operates as a mid-sized nonprofit within the hospitals and health care sector. In September 2024, the organization expanded its footprint by acquiring two Richmond-area communities from affiliates of Spring Arbor Living. Its target market comprises older adults seeking retirement living options in Virginia, with a goal of supporting residents regardless of the specific community or level of care they reside in.

Section iconCompany Overview

NAICS Code
62 - Health Care and Social Assistance
Founded
1948
Employees
201-500

Section iconFunding & Financials

  • $25M - $50M

    Pinnacle Living's revenue is estimated to be in the range of $25M - $50M

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