ADAS Upsell Pinnacle Nissan recently launched ProPILOT Assist 2.1; opportunity to promote upgrade packages, cross-sell in new car orders, target existing customers with trade-in offers to upgrade to ProPILOT-ready models; propose service department training to upsell maintenance and software updates for ProPILOT; Build targeted campaigns for highway assist.

Performance Demand NISMO-inspired Sentra SE RS and turbocharged Sentra for SEMA; local performance culture; create targeted campaigns to attract performance buyers; offer accessories, performance parts, NISMO-branded merchandise, financing options; highlight events participation to drive showroom traffic.

Value Leadership Recognition as best value in midsize pickup Frontier S 4X2 King Cab; align marketing with value messaging; upsell Frontier and service packages; cross-sell parts and aftersales; leverage financing to make value proposition.

Fleet Partnerships 51-200 employees and strong service and finance teams; potential to win local business: fleet sales, maintenance contracts, corporate discounts; propose partnerships with Scottsdale-area businesses for fleet service, maintenance plans, loaner car programs.

Digital Engagement Tech stack includes Bold Chat, Tealium, Piwik and analytics tools; strong digital presence; leverage live chat and analytics to optimize lead capture for ProPILOT upgrades, Sentra performance models, and Frontier opportunities; run targeted digital campaigns and email nurturing.