Growth through acquisition Squire & Company has recently acquired HintonBurdick, expanding reach and capabilities across the Intermountain West, which suggests a targeting opportunity to offer integration services, cross-sell advisory offerings, and enterprise-wide accounting technology implementations to newly combined clients.

Tax advisory expansion With a new partner in the Tax Advisory practice and a broad service mix beyond traditional accounting, there is a sales opportunity to position expanded tax planning, compliance, and outsourced CFO services to mid-market Utah-based firms seeking robust tax strategy and efficiency improvements.

Cloud and Tech Enablement Recent launches in Cloud FinOps and other technology initiatives, plus a tech stack including QuickBooks Online, SAP, and OpenAI, indicate potential for upselling cloud infrastructure optimization, ERP integration, data analytics, and AI-assisted accounting solutions to enhance efficiency for growing clients.

Mid-market reach With 51-200 employees and multiple Utah offices plus recent expansion, Squire & Company is positioned to target mid-market companies seeking scalable financial services, ERP implementations, buy/sell transaction support, and wealth management integration.

Talent branding Repeated recognition as a Best Company to Work For and new leadership hires provide a sales angle to approach clients valuing strong culture and stability, offering dedicated client success teams, training programs, and strategic advisory relationships to improve retention and performance.