Insights

Strategic Partnerships Pinwheel’s high-profile collaborations with Visa and OnePay demonstrate traction with major banks and fintechs, creating clear cross-sell opportunities for onboarding, account activation, and bill-management capabilities.

Onboarding Excellence The Pinwheel Switch Kit enables near-instant deposit and bill switching within onboarding journeys, signaling strong sales potential with institutions seeking faster time-to-activation and higher first-month retention.

Enterprise Leadership Advisor appointments from Workday and ADP indicate a deliberate push toward enterprise-scale deployments and deeper integrations with HR and payroll ecosystems, opening doors to large banks and fintechs needing robust integration capabilities.

Security and Compliance A security-first stack featuring ISO standards and Cloudflare Bot Management aligns with regulated financial institutions' risk and privacy requirements, creating a compelling case for risk-conscious buyers.

Ecosystem Growth Strategic partnerships across tax software and other ecosystems, plus solid revenue and funding signals, suggest multiple channels to expand wallet share and cross-sell across integrated financial workflows.

Pinwheel Tech Stack

Pinwheel uses 8 technology products and services including ISO, CircleCI, Amazon Aurora, and more. Explore Pinwheel's tech stack below.

  • ISO
    Certificates
  • CircleCI
    Continuous Integration
  • Amazon Aurora
    Database
  • Atlassian Jira
    Issue Trackers
  • MobX
    Javascript Libraries
  • Warmly
    Sales Enablement
  • Cloudflare Bot Management
    Security
  • Google Tag Manager
    Tag Management

Media & News

Pinwheel's Email Address Formats

Pinwheel uses at least 1 format(s):
Pinwheel Email FormatsExamplePercentage
First@pinwheelapi.comJohn@pinwheelapi.com
55%
First.Last@pinwheelapi.comJohn.Doe@pinwheelapi.com
31%
FirstLast@pinwheelapi.comJohnDoe@pinwheelapi.com
8%
Last@pinwheelapi.comDoe@pinwheelapi.com
6%

Frequently Asked Questions

Where is Pinwheel's headquarters located?

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Pinwheel's main headquarters is located at New York, New York 10010 United States. The company has employees across 3 continents, including North AmericaAsiaAfrica.

What is Pinwheel's official website and social media links?

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Pinwheel's official website is pinwheelapi.com and has social profiles on LinkedInCrunchbase.

What is Pinwheel's NAICS code?

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Pinwheel's NAICS code is 5112 - Software Publishers.

How many employees does Pinwheel have currently?

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As of June 2026, Pinwheel has approximately 70 employees across 3 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer: J. R.Chief Revenue Officer (cro): B. K. B.Chief Marketing Officer: C. G.. Explore Pinwheel's employee directory with LeadIQ.

What industry does Pinwheel belong to?

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Pinwheel operates in the Software Development industry.

What technology does Pinwheel use?

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Pinwheel's tech stack includes ISOCircleCIAmazon AuroraAtlassian JiraMobXWarmlyCloudflare Bot ManagementGoogle Tag Manager.

What is Pinwheel's email format?

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Pinwheel's email format typically follows the pattern of First@pinwheelapi.com. Find more Pinwheel email formats with LeadIQ.

How much funding has Pinwheel raised to date?

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As of June 2026, Pinwheel has raised $50M in funding. The last funding round occurred on Jan 18, 2022 for $50M.

Pinwheel

Software DevelopmentNew York, United States51-200 Employees

Pinwheel is a New York-based software company focused on banking technology that helps financial institutions deepen customer relationships through user-centric solutions. Its core offering is a digital deposit switch that accelerates onboarding and account-switching, delivering higher conversion, improved security, and insights into customers' share of wallet to inform engagement programs. The product is used by financial institutions to improve activation and ongoing engagement.

The organization positions itself in the software development arena, with a focus on financial services applications. In March 2026, Visa announced a partnership with Pinwheel to collaborate on in-app bill management capabilities. The Visa collaboration marks a notable recent development.

Section iconCompany Overview

Headquarters
New York, New York 10010 United States
NAICS Code
5112 - Software Publishers
Employees
51-200

Section iconFunding & Financials

  • $50M

    Pinwheel has raised a total of $50M of funding over 4 rounds. Their latest funding round was raised on Jan 18, 2022 in the amount of $50M.

  • $100M$250M

    Pinwheel's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $50M

    Pinwheel has raised a total of $50M of funding over 4 rounds. Their latest funding round was raised on Jan 18, 2022 in the amount of $50M.

  • $100M$250M

    Pinwheel's revenue is estimated to be in the range of $100M$250M

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