F1 Tire Development Pirelli is developing the C6 tyre for F1 2025, indicating a strong focus on motorsport and high-performance tires. This presents an opportunity to target Formula 1 teams and drivers for exclusive tire partnerships.

Cycling Collaboration Through partnerships like the one with Santini Cycling, Pirelli is expanding into the cycling industry with high-quality apparel collections. This opens doors for cross-promotional opportunities with cycling events and retailers.

Performance Road Tires The launch of the P Zero Race TLR RS demonstrates Pirelli's commitment to innovation in performance road tires. This creates a sales opportunity to target enthusiasts and sports car owners looking for high-performance tire options.

Exclusive Tire Variants Pirelli's bespoke variants of P Zero tires for luxury vehicles like the Lamborghini Urus SE showcase a focus on tailored solutions. This positions Pirelli for sales opportunities in the premium automotive market segment.

Vintage Vehicle Program The Pirelli Collezione programme caters to vintage vehicle owners with premium, specially tailored tires. This presents a niche sales opportunity to target collectors and enthusiasts of classic cars seeking authentic tire replacements.