Insights

Premium Product Range Pirouline offers a well-established portfolio of crème filled wafers available in popular flavors like Dark Chocolate, Chocolate Hazelnut, and Vanilla, with seasonal options such as Strawberry and Lemon, indicating opportunities for seasonal or limited-edition product collaborations and cross-promotions.

Market Leadership As the category leader and the only major rolled wafer brand baked in America, Pirouline has a strong brand recognition that can be leveraged for co-branding initiatives and expansion into new retail channels or markets.

Family-Run Heritage With over 40 years of family ownership and a leadership team recognized for excellence, there is potential to position the company as a premium, authentic brand to specialty and gourmet retailers seeking heritage-driven products.

Growing Revenue With an estimated revenue between 50 and 100 million dollars, Pirouline is a substantial player in the confectionery space, making it an appealing partner for distribution and supply agreements in both domestic and international markets.

Digital Engagement The company's use of modern digital tools such as site kits, social media, and modernizr suggests openness to digital marketing partnerships and targeted campaigns to increase brand visibility and new product adoption.

Similar companies to Pirouline - DeBeukelaer Cookie Company

Pirouline - DeBeukelaer Cookie Company Tech Stack

Pirouline - DeBeukelaer Cookie Company uses 8 technology products and services including Site Kit, RSS, Font Awesome, and more. Explore Pirouline - DeBeukelaer Cookie Company's tech stack below.

  • Site Kit
    Analytics
  • RSS
    Content Management System
  • Font Awesome
    Font Scripts
  • Modernizr
    Javascript Libraries
  • JavaScript
    Programming Languages
  • reCAPTCHA
    Security
  • Flask
    Web Frameworks
  • Facebook
    Widgets

Media & News

Pirouline - DeBeukelaer Cookie Company's Email Address Formats

Pirouline - DeBeukelaer Cookie Company uses at least 1 format(s):
Pirouline - DeBeukelaer Cookie Company Email FormatsExamplePercentage
First.Last@pirouline.comJohn.Doe@pirouline.com
55%
FLast@pirouline.comJDoe@pirouline.com
40%
F.Last@pirouline.comJ.Doe@pirouline.com
2%
FirLast@pirouline.comJohDoe@pirouline.com
3%

Frequently Asked Questions

Where is Pirouline - DeBeukelaer Cookie Company's headquarters located?

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Pirouline - DeBeukelaer Cookie Company's main headquarters is located at 228 Industrial Dr., Madison, Mississippi, US. The company has employees across 1 continents, including North America.

What is Pirouline - DeBeukelaer Cookie Company's phone number?

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You can contact Pirouline - DeBeukelaer Cookie Company's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Pirouline - DeBeukelaer Cookie Company's official website and social media links?

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Pirouline - DeBeukelaer Cookie Company's official website is pirouline.com and has social profiles on LinkedIn.

How much revenue does Pirouline - DeBeukelaer Cookie Company generate?

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As of October 2025, Pirouline - DeBeukelaer Cookie Company's annual revenue is estimated to be $23M.

What is Pirouline - DeBeukelaer Cookie Company's SIC code NAICS code?

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Pirouline - DeBeukelaer Cookie Company's SIC code is 2052 - Cookies and Crackers NAICS code is 311 - Food Manufacturing.

How many employees does Pirouline - DeBeukelaer Cookie Company have currently?

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As of October 2025, Pirouline - DeBeukelaer Cookie Company has approximately 501 employees across 1 continents, including North America. Key team members include Chief Executive Officer: S. C.Maintenance Manager: T. K.National Sales Manager: J. L.. Explore Pirouline - DeBeukelaer Cookie Company's employee directory with LeadIQ.

What industry does Pirouline - DeBeukelaer Cookie Company belong to?

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Pirouline - DeBeukelaer Cookie Company operates in the Food and Beverage Manufacturing industry.

What technology does Pirouline - DeBeukelaer Cookie Company use?

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Pirouline - DeBeukelaer Cookie Company's tech stack includes Site KitRSSFont AwesomeModernizrJavaScriptreCAPTCHAFlaskFacebook.

What is Pirouline - DeBeukelaer Cookie Company's email format?

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Pirouline - DeBeukelaer Cookie Company's email format typically follows the pattern of First.Last@pirouline.com. Find more Pirouline - DeBeukelaer Cookie Company email formats with LeadIQ.

When was Pirouline - DeBeukelaer Cookie Company founded?

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Pirouline - DeBeukelaer Cookie Company was founded in 1984.

Pirouline - DeBeukelaer Cookie Company

Food and Beverage ManufacturingUnited States501-1000 Employees

Pirouline crème filled wafers are a lightly-toasted rolled wafer sealed with a trademarked swirl and are most often purchased in a distinctive resealable tin. They are available every day in Dark Chocolate, Chocolate Hazelnut, and Vanilla, with Strawberry and Lemon as seasonal flavors. Pirouline is the pioneer of crème filled rolled wafers and continues to be both the category leader and only major rolled wafer brand baked in America. Pirouline rolled wafers are Kosher OUD and produced in the company owned and operated state-of-the-art SFQ certified bakery.  Pirouline is proud that after 40+ years the company is still a family run business led by Herwig DeBeukelaer, a best-in-class leadership team and Peter DeBeukelaer, a Specialty Food Association Hall of Fame recipient and 2020 inductee.

Section iconCompany Overview

Headquarters
228 Industrial Dr., Madison, Mississippi, US
Phone number
SIC Code
2052 - Cookies and Crackers
NAICS Code
311 - Food Manufacturing
Founded
1984
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    Pirouline - DeBeukelaer Cookie Company's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Pirouline - DeBeukelaer Cookie Company's revenue is estimated to be in the range of $50M$100M

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