Insights

Category Leadership Pirouline is a category leader and pioneer of crème filled rolled wafers in the US, with ongoing production in a company owned SFQ certified bakery, suggesting reliability and potential for wholesale partnerships and retailer skews targeting premium snack aisles.

Family Leadership A 40+ year family-run business led by Herwig DeBeukelaer and a recognized industry figure in Peter DeBeukelaer, which can be positioned as a story for brand trust, long-term co-branding opportunities, and collaboration with specialty food distributors.

Product POS Core flavors are consistent year-round with seasonal variants, offering a stable baseline product line plus seasonal SKUs ideal for limited-time promotions, gift tins, and holiday assortments to boost average order value.

Health & Compliance Products are Kosher OUD and baked in a certified bakery, indicating strong compliance and quality signals that can support placements in retailers and online channels serving kosher and quality-focused consumers.

Digital & Outreach Existing tech stack includes modern web and analytics tools plus social platforms, presenting opportunities for targeted digital campaigns, co-branded content, influencer pairings, and data-driven retailer outreach to expand distribution.

Similar companies to Pirouline - DeBeukelaer Cookie Company

Pirouline - DeBeukelaer Cookie Company Tech Stack

Pirouline - DeBeukelaer Cookie Company uses 8 technology products and services including Apache Kafka, Docker, MongoDB, and more. Explore Pirouline - DeBeukelaer Cookie Company's tech stack below.

Pirouline - DeBeukelaer Cookie Company's Email Address Formats

Pirouline - DeBeukelaer Cookie Company uses at least 4 email formats:
Pirouline - DeBeukelaer Cookie Company Email FormatsExamplePercentage
First.Last@pirouline.comJohn.Doe@pirouline.com
57%
FLast@pirouline.comJDoe@pirouline.com
38%
F.Last@pirouline.comJ.Doe@pirouline.com
3%
FirLast@pirouline.comJohDoe@pirouline.com
2%

Frequently Asked Questions

What is Pirouline - DeBeukelaer Cookie Company's phone number?

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You can contact Pirouline - DeBeukelaer Cookie Company's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Pirouline - DeBeukelaer Cookie Company's official website and social media links?

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Pirouline - DeBeukelaer Cookie Company's official website is pirouline.com and has social profiles on LinkedIn.

How much revenue does Pirouline - DeBeukelaer Cookie Company generate?

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As of August 2026, Pirouline - DeBeukelaer Cookie Company's annual revenue is estimated to be $50M - $100M.

What is Pirouline - DeBeukelaer Cookie Company's SIC code and NAICS code?

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Pirouline - DeBeukelaer Cookie Company's SIC code is 2099 - Food Preparations, Not Elsewhere Classified and NAICS code is 311 - Food Manufacturing.

How many employees does Pirouline - DeBeukelaer Cookie Company have currently?

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As of August 2026, Pirouline - DeBeukelaer Cookie Company has approximately 51 employees across 1 continents, including North America. Key team members include Chief Executive Officer: S. C., Research And Development/Mechanical/Machinist Manager: C. B. and Shift Manager: B. N. Explore Pirouline - DeBeukelaer Cookie Company's employee directory with LeadIQ.

What industry does Pirouline - DeBeukelaer Cookie Company belong to?

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Pirouline - DeBeukelaer Cookie Company operates in the Food and Beverage Manufacturing industry.

What technology does Pirouline - DeBeukelaer Cookie Company use?

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Pirouline - DeBeukelaer Cookie Company's tech stack includes Apache Kafka, Docker, MongoDB, Redis, Mailchimp, Microsoft 365, Atlassian Jira and Adobe Creative Suite.

What is Pirouline - DeBeukelaer Cookie Company's email format?

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Pirouline - DeBeukelaer Cookie Company's email format typically follows the pattern of First.Last@pirouline.com. Find more Pirouline - DeBeukelaer Cookie Company email formats with LeadIQ.

When was Pirouline - DeBeukelaer Cookie Company founded?

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Pirouline - DeBeukelaer Cookie Company was founded in 1984.
Pirouline - DeBeukelaer Cookie Company logo

Pirouline - DeBeukelaer Cookie Company

Food and Beverage ManufacturingMississippi, United States51-200 Employees

Pirouline - DeBeukelaer Cookie Company is a small to mid-sized food and beverage manufacturer based in Madison, Mississippi. It produces crème-filled rolled wafers, typically sold in resealable tins, with a lightly toasted exterior and a distinctive swirl. The product line includes Dark Chocolate, Chocolate Hazelnut, and Vanilla year-round, with Strawberry and Lemon offered as seasonal flavors.

Manufactured in a state-of-the-art SFQ-certified bakery, the wafers are Kosher OUD. The business is family-run and led by Herwig DeBeukelaer, with Peter DeBeukelaer noted as a Specialty Food Association Hall of Fame inductee. As a long-standing player in the U.S. baked goods landscape, Pirouline occupies a recognized niche within the broader food and beverage manufacturing industry.

Section iconCompany Overview

Phone number
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
311 - Food Manufacturing
Founded
1984
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Pirouline - DeBeukelaer Cookie Company's revenue is estimated to be in the range of $50M - $100M

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