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Insights

Diversified Craft Products Plaid Enterprises offers a diverse range of creative DIY products, appealing to a wide customer base looking for innovative crafting solutions.

Brand Recognition With well-known brands like FolkArt®, Mod Podge®, and One Stroke™ in its portfolio, Plaid Enterprises has strong brand recognition that can be leveraged to attract new customers and expand market reach.

Market Evolution By staying attuned to industry trends and continuously developing new products like stenciling, faux finishes, and glass crafts, Plaid Enterprises demonstrates agility and readiness to capitalize on emerging market opportunities.

Digital Marketing Capabilities Utilizing technology tools like Facebook Pixel, Mailchimp, and Google Tag Manager, Plaid Enterprises has a robust digital marketing infrastructure in place to target and engage potential customers effectively.

Revenue Potential With a revenue range of $50M - $100M, Plaid Enterprises has a solid financial footing, suggesting potential for sales growth and investment in strategic business development initiatives.

Similar companies to Plaid Enterprises

Plaid Enterprises Tech Stack

Plaid Enterprises uses 8 technology products and services including Facebook Pixel, Bazaarvoice Curation, Mailchimp, and more. Explore Plaid Enterprises's tech stack below.

  • Facebook Pixel
    Analytics
  • Bazaarvoice Curation
    Content Management System
  • Mailchimp
    Email
  • Font Awesome
    Font Scripts
  • jQuery UI
    Javascript Libraries
  • Choices
    Javascript Libraries
  • Mautic
    Marketing Automation
  • Google Tag Manager
    Tag Management

Media & News

Plaid Enterprises's Email Address Formats

Plaid Enterprises uses at least 1 format(s):
Plaid Enterprises Email FormatsExamplePercentage
FLast@plaidonline.comJDoe@plaidonline.com
92%
First.Last@plaidonline.comJohn.Doe@plaidonline.com
6%
Last@plaidonline.comDoe@plaidonline.com
1%
First@plaidonline.comJohn@plaidonline.com
1%

Frequently Asked Questions

Where is Plaid Enterprises's headquarters located?

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Plaid Enterprises's main headquarters is located at 3225 Westech Dr Peachtree Corners, Georgia 30092 US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Plaid Enterprises's official website and social media links?

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Plaid Enterprises's official website is plaidonline.com and has social profiles on LinkedIn.

How much revenue does Plaid Enterprises generate?

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As of September 2024, Plaid Enterprises's annual revenue reached $75M.

What is Plaid Enterprises's NAICS code?

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Plaid Enterprises's NAICS code is 611410 - Business and Secretarial Schools.

How many employees does Plaid Enterprises have currently?

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As of September 2024, Plaid Enterprises has approximately 299 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Financial Officer: T. H. S.Chief Selling Officer/ Senior Vice President Global Sales: T. L.Vice President / Treasurer: L. M.. Explore Plaid Enterprises's employee directory with LeadIQ.

What industry does Plaid Enterprises belong to?

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Plaid Enterprises operates in the Retail industry.

What technology does Plaid Enterprises use?

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Plaid Enterprises's tech stack includes Facebook PixelBazaarvoice CurationMailchimpFont AwesomejQuery UIChoicesMauticGoogle Tag Manager.

What is Plaid Enterprises's email format?

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Plaid Enterprises's email format typically follows the pattern of . Find more Plaid Enterprises email formats with LeadIQ.

When was Plaid Enterprises founded?

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Plaid Enterprises was founded in 1976.
Plaid Enterprises

Plaid Enterprises

RetailGeorgia, United States201-500 Employees

Plaid Enterprises, Inc., is one of the world's largest, most diverse manufacturers of creative do-it-yourself products. Our product innovation and dedication to the ever-changing needs of consumers have made the Plaid family of products among the most recognized and desired brands worldwide. 

In 1976, Plaid founder David Cunningham set out to "create a diversified, yet synergistic company that would provide the most complete, comprehensive programs available to market and sell craft products."​ Plaid Enterprises, Inc., thrives today as powerful proof that dreams can become reality.

Paint was one of the first products targeted, and production began in consultation with leading decorative artists. Today, Plaid is the industry's leading small batch paint manufacturer, producing all USA-made paint in facilities located outside of Atlanta, GA.

The company continued to evolve with the craft industry, developing products in tune with trends—stenciling, faux finishes, fashion, glass crafts—reaching out to new artists and markets, including home improvement. Plaid was also the first craft company to sell products on television via infomercials and home shopping channels.

Notable brands in Plaid's portfolio include FolkArt®, Gallery Glass®, One Stroke™, and one of the industry's best known, Mod Podge®, a favorite since 1967. In 1996, Bucilla, the nation's needlecrafts leader, was added to the Plaid fold.

Section iconCompany Overview

Headquarters
3225 Westech Dr Peachtree Corners, Georgia 30092 US
NAICS Code
611410 - Business and Secretarial Schools
Founded
1976
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    Plaid Enterprises's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Plaid Enterprises's revenue is in the range of $50M$100M

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