Strong Market Presence Plain & Fancy operates with an experienced team of 51-200 employees and generates substantial revenue between 25 and 50 million dollars, indicating a solid market position within the custom cabinetry industry. Their recent industry showcase at KBIS 2025 highlights their active engagement and visibility among industry professionals, providing opportunities for targeted outreach.

Recent Strategic Acquisition The company's acquisition by Fabuwood in September 2024 signifies a strategic move towards operational synergy and technological enhancement. This integration opens avenues for cross-selling Fabuwood’s broader product range and leveraging enhanced manufacturing efficiencies to attract new customer segments.

Innovation and Product Expansion Plain & Fancy continually invests in design innovation, such as the launch of the Alexandria cabinet doors with textured finishes, appealing to customers seeking unique and modern cabinetry options. Highlighting these new textures and custom features can attract design-conscious clients.

Industry Engagement and Visibility Active participation in key industry events like KBIS demonstrates the company’s commitment to being at the forefront of kitchen and bath design trends. These events provide excellent opportunities for direct engagement with potential dealers and customers to showcase product offerings.

Technological Integration Utilizing advanced technology in applying finishes and incorporating digital marketing tools such as Bing Ads, Google Tag Manager, and social media presence positions Plain & Fancy as a modern, customer-centric brand. Emphasizing this tech-forward approach can appeal to clients valuing precision, customization, and innovative solutions.