Market Positioning Plan It Event Design & Management operates within the mid-market segment of the event planning industry with a revenue range of 1M to 10M, presenting opportunities to target clients seeking personalized and high-quality wedding planning services.

Expansion Potential With a dedicated team of 2-10 employees and a strong local presence in Orlando, there is potential for regional expansion or strengthening partnerships with local vendors and venues to increase market share in similar markets.

Technology Adoption Utilizing modern design and engagement tools like Elementor and Instagram feeds suggests openness to innovative marketing strategies and engagement channels, ideal for digital outreach and social media campaigns targeting engaged couples.

Customer Focus The company's emphasis on personalized, trend-aware services and flawless execution highlights an opportunity to upsell premium packages or exclusive vendor collaborations to discerning clients seeking customized events.

Financial Opportunity With an established revenue stream and relationships with top wedding vendors, there is scope to introduce complementary services such as event rentals or coordination packages to increase revenue per client.