Planned Asset Management, LLC
Financial ServicesCalifornia, United States2-10 Employees
Planned Asset Management, LLC operates as an independent financial services firm that provides comprehensive financial planning and investment management for individuals, families, and business owners. The firm emphasizes helping clients understand investment opportunities and pursue their financial goals through a strategic planning process, aiming to build long-lasting relationships and act in clients' best interests. Based in Calabasas, California, the organization draws on a combined background in financial services, tax, and accounting to support clients. Established in 1985 by Morrie W. Reiff after transitioning from accounting to financial services, the firm delivers advisory services through its affiliation with registered investment advisers, with securities offered through a registered broker/dealer. The arrangement clarifies regulatory contexts and emphasizes separate entities for compliance, tax, and legal considerations.