Insights

Geographic Expansion Leverage Planted’s rapid facility expansion in Germany and Europe to pursue wholesale and retail partnerships in newly served regions, including Memmingen and southern Germany, while targeting distribution in Benelux and UK markets where coverage is growing.

Retail and Foodservice Growth Capitalize on Planted’s broad restaurant and retail footprint (over 6100 restaurants and 8700 outlets) by offering co-branded promotions, inclusion in meal kits, and exclusive SKUs with major supermarket chains and fast-casual chains to accelerate top-line growth.

Premium Health Positioning Position Planted as a clean-ingredient, additive-free alternative to animal meat to appeal to health- and sustainability-conscious segments, enabling premium pricing through targeted campaigns at mid to high-end retailers and wellness-focused channels.

Strategic Partnerships Explore collaborations with renowned chefs and brand ambassadors for limited editions and seasonal lines to drive media attention, trial, and differentiation in crowded plant-based categories.

Integrated Digital Outreach Utilize Planted’s tech-enabled operations and e-commerce presence to deploy targeted digital marketing, education content, and direct-to-consumer campaigns, supporting B2C and B2B sales through the existing Europe-wide webshop and SAP-driven HR capabilities.

Similar companies to Planted

Planted Tech Stack

Planted uses 8 technology products and services including Hotjar, SAP Human Capital Management, JSON-LD, and more. Explore Planted's tech stack below.

  • Hotjar
    Analytics
  • SAP Human Capital Management
    Human Resource Management System
  • JSON-LD
    Javascript Frameworks
  • Polyfill
    Javascript Libraries
  • Microsoft Azure
    Platform As A Service
  • Linux
    Programming Languages
  • Teamtailor
    Recruitment Marketing
  • Atlassian Confluence
    Wikis

Media & News

Planted's Email Address Formats

Planted uses at least 1 format(s):
Planted Email FormatsExamplePercentage
First.Last@eatplanted.comJohn.Doe@eatplanted.com
88%
First@eatplanted.comJohn@eatplanted.com
7%
First.MiddleLast@eatplanted.comJohn.MichaelDoe@eatplanted.com
3%
First_Last@eatplanted.comJohn_Doe@eatplanted.com
2%

Frequently Asked Questions

What is Planted's official website and social media links?

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Planted's official website is eatplanted.com and has social profiles on LinkedInCrunchbase.

How much revenue does Planted generate?

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As of July 2026, Planted's annual revenue is estimated to be $10M - $25M.

What is Planted's NAICS code?

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Planted's NAICS code is 311 - Food Manufacturing.

How many employees does Planted have currently?

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As of July 2026, Planted has approximately 215 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Cfo: R. B.Chief Marketing Officer: J. K. L.Vp European Business Development: M. H.. Explore Planted's employee directory with LeadIQ.

What industry does Planted belong to?

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Planted operates in the Food and Beverage Manufacturing industry.

What technology does Planted use?

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Planted's tech stack includes HotjarSAP Human Capital ManagementJSON-LDPolyfillMicrosoft AzureLinuxTeamtailorAtlassian Confluence.

What is Planted's email format?

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Planted's email format typically follows the pattern of First.Last@eatplanted.com. Find more Planted email formats with LeadIQ.

How much funding has Planted raised to date?

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As of July 2026, Planted has raised $161M in funding. The last funding round occurred on Dec 17, 2024.

When was Planted founded?

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Planted was founded in 2019.
Planted logo

Planted

Food and Beverage ManufacturingZurich, Switzerland201-500 Employees

Planted is a Swiss-based producer that makes plant-based meat using proprietary structuring and fermentation processes to mimic the taste and fibrous, juicy texture of animal meat while using clean ingredients. The company designs its products to be formed in various sizes and textures and avoids additives across its lineup. Its range includes planted.chicken, planted.pulled, planted.kebab, planted.duck, planted.schnitzel, planted.bratwurst, planted.slices Lyoner, and planted.steak, and these products are distributed through more than 6,100 restaurants and 8,700 retail outlets across Switzerland, Germany, Austria, France, Italy, the UK and BeNeLux, as well as via a Europe-wide webshop. Founded in 2019 as a spin-off from ETH Zurich, Planted is headquartered in the Zurich region, with its principal production facility in Kemptthal, a glass-house operation open to the public, and it holds B Corporation certification. In 2025 the company expanded its production capacity with a new facility in Memmingen, Germany, to meet rising demand across Western Europe.

Section iconCompany Overview

NAICS Code
311 - Food Manufacturing
Founded
2019
Employees
201-500

Section iconFunding & Financials

  • $161M

    Planted has raised a total of $161M of funding over 14 rounds. Their latest funding round was raised on Dec 17, 2024as a series_unknown.

  • $10M - $25M

    Planted's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $161M

    Planted has raised a total of $161M of funding over 14 rounds. Their latest funding round was raised on Dec 17, 2024as a series_unknown.

  • $10M - $25M

    Planted's revenue is estimated to be in the range of $10M - $25M

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