Insights

Expansion Opportunities Planted is actively expanding production capacity in Europe, most recently in Memmingen, Germany, and planning to double output. This signals increasing availability and potential to enter new regional foodservice and retail channels with scalable supply.

Restaurant Penetration Planted products are already featured in over 6,100 restaurants across multiple European markets. There is ongoing collaboration with chefs and limited editions, presenting a channel for co-branded promotions and high-end menu integrations.

Retail Growth With a broad retail footprint spanning 8,700 outlets plus a Europe-wide webshop, there is significant opportunity to propose curated SKUs, private-label deals, and seasonal assortments to grocers seeking plant-based innovations.

Premium Positioning Planted emphasizes clean ingredients, no additives, and a specialty in texture and taste that rivals animal meat. This supports high-margin product storytelling for health-focused and sustainability-conscious consumer segments.

Strategic Partnerships Recent investment activity and collaborations with star chefs indicate openness to co-branding, limited editions, and media-driven campaigns that can amplify B2C reach and create demand-creation opportunities for distributors and retailers.

Similar companies to Planted

Planted Tech Stack

Planted uses 8 technology products and services including Hotjar, Mailchimp, Microsoft 365, and more. Explore Planted's tech stack below.

Media & News

Planted's Email Address Formats

Planted uses at least 4 email formats:
Planted Email FormatsExamplePercentage
First.Last@eatplanted.comJohn.Doe@eatplanted.com
88%
First@eatplanted.comJohn@eatplanted.com
7%
First.MiddleLast@eatplanted.comJohn.MichaelDoe@eatplanted.com
3%
First_Last@eatplanted.comJohn_Doe@eatplanted.com
2%

Frequently Asked Questions

What is Planted's official website and social media links?

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Planted's official website is eatplanted.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Planted generate?

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As of August 2026, Planted's annual revenue is estimated to be $10M - $25M.

What is Planted's NAICS code?

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Planted's NAICS code is 311 - Food Manufacturing.

How many employees does Planted have currently?

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As of August 2026, Planted has approximately 215 employees across 6 continents, including Europe, North America and Asia. Key team members include Chief Marketing Officer: J. K. L., Chief Financial Officer: R. B. and Vp Engineering & Technology: D. W. Explore Planted's employee directory with LeadIQ.

What industry does Planted belong to?

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Planted operates in the Food and Beverage Manufacturing industry.

What technology does Planted use?

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Planted's tech stack includes Hotjar, Mailchimp, Microsoft 365, Microsoft Dynamics, Atlassian Jira, Webflow, PayPal and Atlassian Confluence.

What is Planted's email format?

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Planted's email format typically follows the pattern of First.Last@eatplanted.com. Find more Planted email formats with LeadIQ.

How much funding has Planted raised to date?

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As of August 2026, Planted has raised $161M in funding. The last funding round occurred on Jan 17, 2025.

When was Planted founded?

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Planted was founded in 2019.
Planted logo

Planted

Food and Beverage ManufacturingZurich, Switzerland201-500 Employees

Planted is a Swiss-based producer that makes plant-based meat using proprietary structuring and fermentation processes to mimic the taste and fibrous, juicy texture of animal meat while using clean ingredients. The company designs its products to be formed in various sizes and textures and avoids additives across its lineup. Its range includes planted.chicken, planted.pulled, planted.kebab, planted.duck, planted.schnitzel, planted.bratwurst, planted.slices Lyoner, and planted.steak, and these products are distributed through more than 6,100 restaurants and 8,700 retail outlets across Switzerland, Germany, Austria, France, Italy, the UK and BeNeLux, as well as via a Europe-wide webshop. Founded in 2019 as a spin-off from ETH Zurich, Planted is headquartered in the Zurich region, with its principal production facility in Kemptthal, a glass-house operation open to the public, and it holds B Corporation certification. In 2025 the company expanded its production capacity with a new facility in Memmingen, Germany, to meet rising demand across Western Europe.

Section iconCompany Overview

NAICS Code
311 - Food Manufacturing
Founded
2019
Employees
201-500

Section iconFunding & Financials

  • $161M

    Planted has raised a total of $161M of funding over 14 rounds. Their latest funding round was raised on Jan 17, 2025 as a Venture Round.

  • $10M - $25M

    Planted's revenue is estimated to be in the range of $10M - $25M

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