PLANTERINA Email Format
Online Audio and Video MediaNew York, United States1 Employees
Planterina operated as an online indoor plant retailer paired with a digital content brand, serving customers through an e-commerce storefront and plant-related media. Based in Water Mill, New York, the company supplied indoor plants and produced associated video and other media for its audience. It built a large online following, including about 1 million YouTube subscribers and 620,000 Instagram followers. The business operated from October 2017 through December 2023, reflecting a defined operational period. Within the online audio and video media industry, Planterina targeted indoor-plant enthusiasts seeking both products and practical care guidance. The model combined retail with content creation, leveraging media to engage its community while delivering plant stock through e-commerce. The operation was supported by a very small staff.