Plastic Tides
Environmental ServicesCalifornia, United States2-10 Employees
Plastic Tides is an environmental services organization based in Santa Cruz, California, that blends adventure with scientific approaches to tackle plastic pollution. The group conducts Stand Up Paddleboard expeditions, alongside education and outreach initiatives, to raise awareness and foster practical engagement around plastic waste issues. Targeting audiences interested in waterways, conservation, and outdoor activity, the organization seeks to address pollution through experiential programs and community engagement rather than traditional environmental advocacy alone. Although small in size, Plastic Tides engages a niche within the environmental sector, situating itself at the intersection of field-based science and public education. A recent development includes a partnership with Croakies Inc to host an industry event at the Outdoor Retailer Snow Show, highlighting collaboration with industry partners to broaden its reach in the outdoor sector.