Distribution Growth The company already works with distribution partners, evidenced by the 2021 collaboration with William M. Bird, and operates with a lean team. There is a clear path to expand a national distributor network to scale sales of Self-Levelers, Primers, Additives, and the new KeedeRoll underlayment. A focused channel sales plan could unlock faster market penetration in commercial, restoration, and new construction projects.

Innovative Underlayment KeedeRoll WT underlayment uses entangled net filament technology, a distinctive offering that can differentiate Platform Performance Flooring Systems from typical floor prep products. Target tile installers, general contractors, and restoration specialists who need faster, more reliable subfloor solutions and moisture management. Demonstrate value through case studies, trials, and tie-ins with existing moisture control products.

Trade Show Momentum Recent Coverings 2026 debut signals active marketing and product launch capability, especially for new KeedeRoll WT. This momentum can be leveraged for demand generation through pre-show outreach, live demonstrations, and post-event follow-ups with contractors and distributors. Consider co-marketing with distributors and technical content like videos and webinars to convert interest into qualified leads.

Cross-Sell Opportunity A broad portfolio across repair, restoration, and new construction offers cross-sell opportunities to contractors who specify multiple components in a project. There is potential to bundle Self-Levelers, Primers, Additives, Moisture solutions, and the underlayment into complete installation systems. Focus on higher-margin offerings and training packages to increase ticket sizes with existing customers and new prospects.

Growth Partnerships The company maintains distributor relationships and is positioned to expand partnerships with flooring distributors, contractors, and construction managers. Target regions beyond the Midwest by engaging regional distributors and building relationships with large national channels. Leverage the rebrand to Platform Performance Flooring Systems to attract new partners and co-develop marketing programs.