Custom Configura PlatinumEdge Solutions leverages Configura’s PGC concept and CET Designer to deliver tailored software solutions, signaling a strong opportunity to upsell configurator enhancements, space planning optimizations, and integration projects for retailers and manufacturers with complex product variants.

Retailer Focus The company targets retailers and manufacturers seeking streamlined sales, order, build, and installation processes, presenting a sales play to expand into end-to-end workflow automation and installation management for existing clients.

Mid-Sized Advantage With 11-50 employees and annual revenue in the 10–25 million range, PlatinumEdge sits in a mid-market niche suitable for scalable “buy, rent, or customize” software expansions, making it a good candidate for modular add-ons and annual maintenance contracts.

Tech Stack Fit Their reliance on WordPress, CET Designer, and web-based integrations indicates openness to cloud-hosted, API-driven extensions; propose CRM/ERP, product data, and configurator integration opportunities to optimize client workflows.

Growth Signals A focus on affordable scalable quality software and a willingness to discuss solutions for both big and small clients suggests opportunities for phased deployments, reference deals, and case studies to accelerate new business with similar mid-market retailers and manufacturers.