Configura driven Target retailers and manufacturers requiring complex configurators or space planning solutions, highlighting PlatinumEdge’s integration with Configura’s CET Designer and PGC concepts as a differentiator for scalable, tailored software.

Mid-market focus Opportunity to engage small to mid-sized retailers and manufacturers (given 11-50 employees and $10M-$25M revenue range) that need affordable, scalable software to streamline sales, orders, builds and installations.

Digital groundwork Leverage their tech stack strengths (Open Graph, WordPress, Shopify, Microsoft 365) to offer quick-to-market, online-enabled configurations and e-commerce integrations to customers seeking seamless digital workflows.

Growth alignment Position as a growth partner capable of accelerating deployment for rapid ROI, targeting clients with complex product variants and space planning needs who require efficient software to reduce time-to-value.

Competitive positioning Differentiate from larger firms by emphasizing configurable, affordable, customer-centric software solutions for retailers and manufacturers, appealing to businesses looking for personalized support and scalable implementations.