PLAY

Software DevelopmentGibraltar, Gibraltar11-50 Employees

PLAY is a software development company based in Gibraltar that focuses on enabling web3-enabled games for developers and players. It provides a layer 0 protocol that lets AI agents transact autonomously within games and social apps by bringing traditional web2 titles onchain, supporting any game, any blockchain, and any platform. Its tooling is described as a turnkey solution to add blockchain and AI features to a game in days rather than years, and it supports publishing onchain games through social apps and communities.

Its target customers are game developers seeking to build blockchain-enabled economies and AI-driven experiences across multiple devices and environments. The approach aims to abstract wallets, chains, accounts, and co-pilots to enable game monetization, user acquisition, and user-generated content without requiring deep blockchain expertise. It emphasizes broad platform reach, including devices, desktop environments, and popular game engines, across diverse onchain ecosystems.

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