Insights

Gamer Marketing Power PLAYBRAIN specializes in game culture marketing and esports-focused campaigns, offering a ready-made channel to reach gamers and game fans for brands in the Tokyo market and beyond.

Strong Client Roster A diverse portfolio includes global publishers and platforms such as Riot Games, Ubisoft, Blizzard, EA, and Twitch, signaling credibility and high-profile collaboration potential for co-branded campaigns.

Funding & Growth With seed and later-stage funding totaling over seven million and leadership additions, there is momentum for scaling services like esports operations, content production, and tournament management.

Tech Stack Leverage Utilizes AWS, Firebase, Shopify, Squarespace, and other tools enabling scalable marketing tech, data-driven campaigns, and seamless e-commerce or monetization opportunities for brand clients.

Revenue & Market Fit Mid-sized revenue range and focused niche in Japan esports present opportunities to upsell integrated eventproduction, sponsorship activation, and influencer/content marketing packages to gaming brands expanding in Asia.

Similar companies to PLAYBRAIN

PLAYBRAIN Tech Stack

PLAYBRAIN uses 8 technology products and services including Xero, Amazon Web Services, Squarespace, and more. Explore PLAYBRAIN's tech stack below.

PLAYBRAIN's Email Address Formats

PLAYBRAIN uses at least 3 email formats:
PLAYBRAIN Email FormatsExamplePercentage
First@playbrain.jpJohn@playbrain.jp
94%
FirstL@playbrain.jpJohnD@playbrain.jp
6%
First.Last@playbrain.comJohn.Doe@playbrain.com
100%

Frequently Asked Questions

What is PLAYBRAIN's official website and social media links?

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PLAYBRAIN's official website is playbrain.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does PLAYBRAIN generate?

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As of August 2026, PLAYBRAIN's annual revenue is estimated to be $10M - $25M.

What is PLAYBRAIN's NAICS code?

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PLAYBRAIN's NAICS code is 5112 - Software Publishers.

How many employees does PLAYBRAIN have currently?

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As of August 2026, PLAYBRAIN has approximately 23 employees across 1 continents, including Asia. Key team members include Founder / Chief Executive Officer: M. S., Creative Director: P. M. and Senior Producer: S. K. Explore PLAYBRAIN's employee directory with LeadIQ.

What industry does PLAYBRAIN belong to?

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PLAYBRAIN operates in the Computer Games industry.

What technology does PLAYBRAIN use?

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PLAYBRAIN's tech stack includes Xero, Amazon Web Services, Squarespace, Firebase, Figma, Shopify, Squarespace Commerce and Google Workspace.

What is PLAYBRAIN's email format?

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PLAYBRAIN's email format typically follows the pattern of First@playbrain.jp. Find more PLAYBRAIN email formats with LeadIQ.

How much funding has PLAYBRAIN raised to date?

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As of August 2026, PLAYBRAIN has raised $7.4M in funding. The last funding round occurred on Jul 30, 2020 for $5.6M.

When was PLAYBRAIN founded?

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PLAYBRAIN was founded in 2016.
PLAYBRAIN logo

PLAYBRAIN

Computer GamesTokio, Japan11-50 Employees

PLAYBRAIN is a Tokyo-based company that operates at the intersection of game culture and marketing, focusing on helping brands reach gamers and game fans through esports, targeted communication, and content marketing. With roots in creativity and a core gamer focus, the company aims to create experiences that resonate with its audience, reflecting its position within the computer games industry as a specialized marketing partner for the gaming community. The business targets brands seeking to engage esports audiences and gaming fans, addressing their needs through events, content strategies, and community-oriented initiatives. Based in Tokyo, the firm has established itself as a player in Japan’s esports ecosystem, working with notable clients in the industry. A recent development includes the launch of a Discord Bot to connect esports tournament schedules with users’ Discord servers, illustrating a product-focused expansion aligned with its marketing and community-building objectives.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $7.4M

    PLAYBRAIN has raised a total of $7.4M of funding over 2 rounds. Their latest funding round was raised on Jul 30, 2020 in the amount of $5.6M as a Series A.

  • $10M - $25M

    PLAYBRAIN's revenue is estimated to be in the range of $10M - $25M

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