Insights

Strategic Co branding Playbrush has a track record of successful partnerships with large brands including Unilever and Sunstar. This signals a clear opportunity to pursue additional co branded deals with global brands in oral care, children wellness, and family products to accelerate market entry and drive adoption in new regions through shared distribution channels and brand equity.

Regional Expansion With established offices in London and Vienna, Playbrush can fast track regional growth by partnering with European dental associations, clinics, and insurers to pilot gamified brushing programs for families. Co branded campaigns and bundled offerings can support market entry in France and neighboring markets.

B2B Wellness Access Position Playbrush as a scalable component of corporate wellness programs and school or healthcare provider partnerships. Licensing the platform to clinics, schools, and insurers can unlock enterprise revenue while expanding reach to families with children.

Product Portfolio Growth Leverage the Smart Sonic lineage and existing tech stack to broaden the connected dental product portfolio, adding complementary devices or app features that enable cross selling to current users and enterprise buyers.

Investment Synergy Leverage visible investor and partner traction to secure additional funding and strategic collaborations. Use past co branding with Unilever and Sunstar as credibility builders to approach potential investors and brands for regional launches and larger co branded campaigns.

Similar companies to Playbrush GmbH

Playbrush GmbH Tech Stack

Playbrush GmbH uses 8 technology products and services including Google Conversion Tracking, Webtrekk, Mailchimp, and more. Explore Playbrush GmbH's tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • Webtrekk
    Analytics
  • Mailchimp
    Email
  • Hammer.js
    Javascript Libraries
  • Trustpilot
    Online Review Management
  • PHP
    Programming Languages
  • Bootstrap
    UI Frameworks
  • MediaElement.js
    Video Players

Playbrush GmbH's Email Address Formats

Playbrush GmbH uses at least 1 format(s):
Playbrush GmbH Email FormatsExamplePercentage
First@playbrush.comJohn@playbrush.com
94%
Last@playbrush.comDoe@playbrush.com
6%

Frequently Asked Questions

Where is Playbrush GmbH's headquarters located?

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Playbrush GmbH's main headquarters is located at 2 9 Alserbachstraße Wien, Alsergrund, Wien 1090 Austria. The company has employees across 2 continents, including EuropeAfrica.

What is Playbrush GmbH's official website and social media links?

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Playbrush GmbH's official website is playbrush.com and has social profiles on LinkedInCrunchbase.

What is Playbrush GmbH's SIC code NAICS code?

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Playbrush GmbH's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Playbrush GmbH have currently?

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As of May 2026, Playbrush GmbH has approximately 18 employees across 2 continents, including EuropeAfrica. Key team members include Head Of Dtc Marketing Germany / Austria: D. R.Co-Founder: M. I.Co-Founder: T. O.. Explore Playbrush GmbH's employee directory with LeadIQ.

What industry does Playbrush GmbH belong to?

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Playbrush GmbH operates in the Wellness and Fitness Services industry.

What technology does Playbrush GmbH use?

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Playbrush GmbH's tech stack includes Google Conversion TrackingWebtrekkMailchimpHammer.jsTrustpilotPHPBootstrapMediaElement.js.

What is Playbrush GmbH's email format?

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Playbrush GmbH's email format typically follows the pattern of First@playbrush.com. Find more Playbrush GmbH email formats with LeadIQ.

When was Playbrush GmbH founded?

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Playbrush GmbH was founded in 2014.
Playbrush GmbH logo

Playbrush GmbH

Wellness and Fitness ServicesWien, Austria11-50 Employees

Playbrush develops connected oral care products that link brushing to interactive experiences, with a focus on engaging children and encouraging consistent routines. The company operates in the wellness and fitness services sector and is based in Vienna, Austria, with offices in London and Vienna. It is a small to mid-sized enterprise.

Since 2021, Playbrush has been part of Sunstar, a Japanese conglomerate in oral hygiene. In 2022, the company partnered with Unilever's Signal brand to launch a co-branded offering in France. These arrangements place Playbrush within a broader ecosystem of consumer brands and corporate collaborations in oral care.

Section iconCompany Overview

Headquarters
2 9 Alserbachstraße Wien, Alsergrund, Wien 1090 Austria
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1M

    Playbrush GmbH's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Playbrush GmbH's revenue is estimated to be in the range of $1M

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