Playbrush GmbH
Wellness and Fitness ServicesWien, Austria11-50 Employees
Playbrush develops connected oral care products that link brushing to interactive experiences, with a focus on engaging children and encouraging consistent routines. The company operates in the wellness and fitness services sector and is based in Vienna, Austria, with offices in London and Vienna. It is a small to mid-sized enterprise. Since 2021, Playbrush has been part of Sunstar, a Japanese conglomerate in oral hygiene. In 2022, the company partnered with Unilever's Signal brand to launch a co-branded offering in France. These arrangements place Playbrush within a broader ecosystem of consumer brands and corporate collaborations in oral care.