Insights

StrategicPartnering Potential sales opportunity with large oral care players through co-branding and distributed product lines, leveraging Playbrush’s integration with Sunstar and GUM Playbrush to access established consumer channels in the wellness and oral hygiene market.

GlobalExpansion Opportunity to scale in European markets where Playbrush has presence (Vienna and London) and where Unilever collaboration already exists, targeting retailers, dental clinics, and e-commerce platforms seeking smart oral care solutions.

TechEnabledSales Leverage Playbrush’s tech stack (Bluetooth-connected devices, interactive apps, and data-driven engagement) to offer enterprise licensing, white-label solutions, or B2B partnerships with dental brands and pediatric health programs.

MarketNiche Capitalize on the smart-toothbrush niche for kids and families, positioning as a health behavior catalyst for pediatric dental programs, schools, and health insurers seeking engaging wellness tools.

FundingLever Utilize the modest revenue base and prior funding history to co-invest with strategic partners for pilot programs, co-branded campaigns, and extended distribution in regions aligned with existing investors and brand partners.

Similar companies to Playbrush GmbH

Playbrush GmbH Tech Stack

Playbrush GmbH uses 8 technology products and services including Hotjar, Amazon Web Services, Usercentrics, and more. Explore Playbrush GmbH's tech stack below.

Playbrush GmbH's Email Address Formats

Playbrush GmbH uses at least 2 email formats:
Playbrush GmbH Email FormatsExamplePercentage
First@playbrush.comJohn@playbrush.com
94%
Last@playbrush.comDoe@playbrush.com
6%

Frequently Asked Questions

What is Playbrush GmbH's official website and social media links?

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Playbrush GmbH's official website is playbrush.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Playbrush GmbH generate?

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As of October 2026, Playbrush GmbH's annual revenue is estimated to be <$1M.

What is Playbrush GmbH's SIC code and NAICS code?

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Playbrush GmbH's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Playbrush GmbH have currently?

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As of October 2026, Playbrush GmbH has approximately 17 employees across 2 continents, including Europe and Africa. Key team members include Head Of Dtc Marketing Germany / Austria: D. R., Co-Founder: M. I. and Co-Founder: T. O. Explore Playbrush GmbH's employee directory with LeadIQ.

What industry does Playbrush GmbH belong to?

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Playbrush GmbH operates in the Wellness and Fitness Services industry.

What technology does Playbrush GmbH use?

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Playbrush GmbH's tech stack includes Hotjar, Amazon Web Services, Usercentrics, WordPress, Shopify, Mailchimp, Freshworks Freshdesk and Trustpilot.

What is Playbrush GmbH's email format?

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Playbrush GmbH's email format typically follows the pattern of First@playbrush.com. Find more Playbrush GmbH email formats with LeadIQ.

How much funding has Playbrush GmbH raised to date?

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As of October 2026, Playbrush GmbH has raised $3.8M in funding. The last funding round occurred on Jul 22, 2021.

When was Playbrush GmbH founded?

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Playbrush GmbH was founded in 2014.
Playbrush GmbH logo

Playbrush GmbH

Wellness and Fitness ServicesWien, Austria11-50 Employees

Playbrush develops connected oral care products that link brushing to interactive experiences, with a focus on engaging children and encouraging consistent routines. The company operates in the wellness and fitness services sector and is based in Vienna, Austria, with offices in London and Vienna. It is a small to mid-sized enterprise.

Since 2021, Playbrush has been part of Sunstar, a Japanese conglomerate in oral hygiene. In 2022, the company partnered with Unilever's Signal brand to launch a co-branded offering in France. These arrangements place Playbrush within a broader ecosystem of consumer brands and corporate collaborations in oral care.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $3.8M

    Playbrush GmbH has raised a total of $3.8M of funding over 5 rounds. Their latest funding round was raised on Jul 22, 2021 as a Non Equity Assistance.

  • <$1M

    Playbrush GmbH's revenue is estimated to be in the range of <$1M

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