Insights

Strategic Partnerships Playful Productions collaborates with major regional and national theatres and festivals, suggesting opportunities for co-production deals, touring partnerships, and joint ventures with venues looking to expand programming.

West End Presence As a leading independent theatre producer in the West End, there is potential to offer boutique management services, consulting, or project sponsorships to brands seeking high-profile live entertainment alignment.

Creativity Meets Tech The tech stack shows comfort with web analytics, modern frameworks, and digital tools, indicating opportunities to offer digital distribution, online content hubs, or virtual experiences tied to stage productions.

Financial Footing With revenue in the mid-range and a 51-200 employee base, Playful Productions represents a target for scalable service packages, sponsorships, and value-add services for mid-market theatre projects.

Global Audience Aims to deliver world-class entertainment and international collaborations, signaling opportunities for international touring partnerships, licensing, and cross-border marketing alliances to extend reach.

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Playful Productions Tech Stack

Playful Productions uses 8 technology products and services including WordPress, Mimecast, Twemoji, and more. Explore Playful Productions's tech stack below.

  • Content Management System
  • Email Security
  • Twemoji
    Font Scripts
  • jQuery
    Javascript Libraries
  • Tailwind CSS
    UI Frameworks
  • HTTP/3
    Web & Portal Technology
  • Google Analytics
    Web Analytics
  • Elfsight
    Widgets

Playful Productions's Email Address Formats

Playful Productions uses at least 3 email formats:
Playful Productions Email FormatsExamplePercentage
First@playfuluk.comJohn@playfuluk.com
82%
FirstL@playfuluk.comJohnD@playfuluk.com
13%
FirstML@playfuluk.comJohnMD@playfuluk.com
5%

Frequently Asked Questions

What is Playful Productions's official website and social media links?

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Playful Productions's official website is playfuluk.com and has social profiles on LinkedIn.

How much revenue does Playful Productions generate?

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As of October 2026, Playful Productions's annual revenue is estimated to be $1M - $10M.

What is Playful Productions's NAICS code?

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Playful Productions's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does Playful Productions have currently?

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As of October 2026, Playful Productions has approximately 88 employees across 3 continents, including Europe, North America and South America. Key team members include Head Of Marketing & Communications: S. Z., Managing Director: B. W. and Musical Director Casting / Audition / Rehearsal Pianist: B. B. Explore Playful Productions's employee directory with LeadIQ.

What industry does Playful Productions belong to?

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Playful Productions operates in the Entertainment Providers industry.

What technology does Playful Productions use?

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Playful Productions's tech stack includes WordPress, Mimecast, Twemoji, jQuery, Tailwind CSS, HTTP/3, Google Analytics and Elfsight.

What is Playful Productions's email format?

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Playful Productions's email format typically follows the pattern of First@playfuluk.com. Find more Playful Productions email formats with LeadIQ.

When was Playful Productions founded?

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Playful Productions was founded in 2010.
Playful Productions logo

Playful Productions

Entertainment ProvidersEngland, United Kingdom51-200 Employees

Playful Productions is an independent theatre producer and full-service general management company based in London, England, with activity centered in the West End. Founded in 2010 by Matthew Byam Shaw, Nia Janis, and Nick Salmon, the firm relies on a broad network of collaborators to develop and stage theatre projects. It combines artistic aims with practical industry know-how to support the development, production, and ongoing management of performances, and it operates as a mid-sized organization.

Its client base includes theatre-makers and presenting partners seeking reliable management and production support. Recent news notes an international collaboration involving Playful Productions, underscoring ongoing cross-border partnerships.

Section iconCompany Overview

NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Playful Productions's revenue is estimated to be in the range of $1M - $10M

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