Playground xyz Email Format
Advertising ServicesNew South Wales, Australia2-10 Employees
Playground xyz is a small advertising services firm based in Sydney, New South Wales. It focuses on measuring and optimizing consumer attention within digital advertising, using decoupled attention measurement to inform campaigns. In 2021, the company was acquired by GumGum and now operates as part of GumGum. In November 2023, Playground XYZ EMEA Ltd announced a partnership with TVision to enhance measurement of TV and connected TV engagement. The arrangement situates the company within a broader ecosystem that emphasizes attention-based advertising and contextual campaigns. The company traces its origins to a small team in Australia and is linked to GumGum's Mindset Graph and related attention-driven solutions through its integration.