Insights

Global Licensing PlayKids operates in 180 countries and 6 languages with over 5 million families, creating a scalable source of licensed educational content for schools, libraries, and regional publishers. Opportunities include worldwide licensing of PlayKids and Leiturinha catalogs, white-label apps, and co-branding deals to accelerate market entry.

Bundled Offerings The combined strength of the PlayKids app and Leiturinha subscription enables bundled B2B packages for schools, daycare networks, and corporate wellness programs, blending digital content, curated books, and activities to boost engagement and long-term retention.

Analytics Enablement With Google Analytics and Hotjar in use, there is a pathway to offer partner-facing analytics dashboards that track learning outcomes, engagement, and content performance, supporting data-driven negotiations and optimization across new markets.

Strategic Collaborations As part of the Movile Group, PlayKids can leverage cross-brand partnerships, co-marketing, and distribution networks to speed market expansion, share technology, and unlock synergies across children’s content platforms and products.

Safety and Trust Security features such as X-XSS-Protection and HSTS, along with AWS hosting, position PlayKids as a safe, compliant edtech platform — a strong differentiator for bids with schools, libraries, and government programs prioritizing trusted digital learning.

Similar companies to PlayKids

PlayKids Tech Stack

PlayKids uses 8 technology products and services including Google Analytics, Hotjar, Amazon Web Services, and more. Explore PlayKids's tech stack below.

  • Google Analytics
    Analytics
  • Hotjar
    Analytics
  • Amazon Web Services
    Platform As A Service
  • X-XSS-Protection
    Security
  • HSTS
    Security
  • Apache
    Web Servers
  • Apache HTTP Server
    Web Servers
  • Facebook
    Widgets

Media & News

PlayKids's Email Address Formats

PlayKids uses at least 2 format(s):
PlayKids Email FormatsExamplePercentage
First.Last@playkids.comJohn.Doe@playkids.com
95%
First.Middle@playkids.comJohn.Michael@playkids.com
5%

Frequently Asked Questions

Where is PlayKids's headquarters located?

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PlayKids's main headquarters is located at São Paulo Brazil. The company has employees across 4 continents, including South AmericaNorth AmericaAsia.

What is PlayKids's official website and social media links?

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PlayKids's official website is playkidsgroup.com and has social profiles on LinkedInCrunchbase.

What is PlayKids's NAICS code?

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PlayKids's NAICS code is 51913 - Internet Publishing and Broadcasting and Web Search Portals.

How many employees does PlayKids have currently?

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As of May 2026, PlayKids has approximately 104 employees across 4 continents, including South AmericaNorth AmericaAsia. Key team members include President: D. A.Head Of Legal Brazil: R. M. D.Partner: R. R.. Explore PlayKids's employee directory with LeadIQ.

What industry does PlayKids belong to?

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PlayKids operates in the Internet Publishing industry.

What technology does PlayKids use?

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PlayKids's tech stack includes Google AnalyticsHotjarAmazon Web ServicesX-XSS-ProtectionHSTSApacheApache HTTP ServerFacebook.

What is PlayKids's email format?

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PlayKids's email format typically follows the pattern of First.Last@playkids.com. Find more PlayKids email formats with LeadIQ.

When was PlayKids founded?

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PlayKids was founded in 2013.

PlayKids

Internet PublishingSão Paulo, Brazil51-200 Employees

PlayKids, based in São Paulo, Brazil, operates in the internet publishing industry and is a member of the Movile Group focused on educational content for children. Its offerings combine literature, technology, and tools developed by specialists to support children's development. The company serves a global audience, with content available in six languages across more than 180 countries and reaching more than 5 million families. PlayKids' core products include the PlayKids App, which presents thousands of cartoons, books, games, and activities selected for learning at different stages of childhood. Leiturinha is described as the largest children's book subscription service in Latin America, with a Curatorship Team selecting titles aligned with developmental phases to encourage reading within the family. Loja Leiturinha provides a curated range of products designed to support development, safety, and learning across childhood.

Section iconCompany Overview

Headquarters
São Paulo Brazil
NAICS Code
51913 - Internet Publishing and Broadcasting and Web Search Portals
Founded
2013
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    PlayKids's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    PlayKids's revenue is estimated to be in the range of $25M$50M

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