Insights

Global reach PlayKids operates in over 180 countries and supports 6 languages, presenting a broad international audience for potential licensing, distribution partnerships, and cross-border content collaboration.

Family subscription Leiturinha, as the largest children's book subscription in Latin America, indicates a strong recurring revenue channel and a ready-made audience for related products, services, or bundled offerings with PlayKids.

parental engagement With millions of families reached and a focus on learning through fun across stages of development, there is opportunity to upsell premium content, personalized learning paths, and in-app monetization enhancements.

Tech stack Leveraging AWS, analytics (Google Analytics, Hotjar), and web security measures suggests readiness for integrations, advanced analytics collaborations, and enterprise-grade partnerships for scaleable educational tech solutions.

Growth potential Revenue signals ($25M-$50M) and a mid-to-large employee base position PlayKids for strategic partnerships in content localization, curriculum-aligned offerings, and adjacent educational products to expand market share.

Similar companies to PlayKids

PlayKids Tech Stack

PlayKids uses 8 technology products and services including Google Analytics, Hotjar, Amazon Web Services, and more. Explore PlayKids's tech stack below.

  • Google Analytics
    Analytics
  • Hotjar
    Analytics
  • Amazon Web Services
    Platform As A Service
  • X-XSS-Protection
    Security
  • HSTS
    Security
  • Apache
    Web Servers
  • Apache HTTP Server
    Web Servers
  • Facebook
    Widgets

PlayKids's Email Address Formats

PlayKids uses at least 2 format(s):
PlayKids Email FormatsExamplePercentage
First.Last@playkids.comJohn.Doe@playkids.com
95%
First.Middle@playkids.comJohn.Michael@playkids.com
5%

Frequently Asked Questions

What is PlayKids's official website and social media links?

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PlayKids's official website is playkidsgroup.com and has social profiles on LinkedInCrunchbase.

How much revenue does PlayKids generate?

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As of July 2026, PlayKids's annual revenue is estimated to be $25M - $50M.

What is PlayKids's NAICS code?

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PlayKids's NAICS code is 51913 - Internet Publishing and Broadcasting and Web Search Portals.

How many employees does PlayKids have currently?

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As of July 2026, PlayKids has approximately 106 employees across 4 continents, including South AmericaNorth AmericaAsia. Key team members include Head Of Legal Brazil: R. M. D.Partner: R. R.Owner: D. B.. Explore PlayKids's employee directory with LeadIQ.

What industry does PlayKids belong to?

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PlayKids operates in the Internet Publishing industry.

What technology does PlayKids use?

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PlayKids's tech stack includes Google AnalyticsHotjarAmazon Web ServicesX-XSS-ProtectionHSTSApacheApache HTTP ServerFacebook.

What is PlayKids's email format?

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PlayKids's email format typically follows the pattern of First.Last@playkids.com. Find more PlayKids email formats with LeadIQ.

How much funding has PlayKids raised to date?

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As of July 2026, PlayKids has raised $15M in funding. The last funding round occurred on Jun 26, 2015 for $15M.

When was PlayKids founded?

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PlayKids was founded in 2013.
PlayKids logo

PlayKids

Internet PublishingSão Paulo, Brazil51-200 Employees

PlayKids, based in São Paulo, Brazil, operates in the internet publishing industry and is a member of the Movile Group focused on educational content for children. Its offerings combine literature, technology, and tools developed by specialists to support children's development. The company serves a global audience, with content available in six languages across more than 180 countries and reaching more than 5 million families. PlayKids' core products include the PlayKids App, which presents thousands of cartoons, books, games, and activities selected for learning at different stages of childhood. Leiturinha is described as the largest children's book subscription service in Latin America, with a Curatorship Team selecting titles aligned with developmental phases to encourage reading within the family. Loja Leiturinha provides a curated range of products designed to support development, safety, and learning across childhood.

Section iconCompany Overview

NAICS Code
51913 - Internet Publishing and Broadcasting and Web Search Portals
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $15M

    PlayKids has raised a total of $15M of funding over 1 rounds. Their latest funding round was raised on Jun 26, 2015 in the amount of $15Mas a series_unknown.

  • $25M - $50M

    PlayKids's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $15M

    PlayKids has raised a total of $15M of funding over 1 rounds. Their latest funding round was raised on Jun 26, 2015 in the amount of $15Mas a series_unknown.

  • $25M - $50M

    PlayKids's revenue is estimated to be in the range of $25M - $50M

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