Insights

Global Reach Expansion PlayKids has a presence in over 180 countries, indicating significant international market penetration and an opportunity to expand digital educational content and localized offerings to emerging markets.

Large User Base With over 5 million families engaged with PlayKids products, there is ample potential for cross-selling additional educational tools, merchandise, or premium content subscriptions to existing customers.

Educational Content Leadership As a leader in children's educational media with recognized apps and curated book services, partnering with PlayKids can facilitate access to a highly engaged target demographic for educational technology and family-oriented products.

Technology Infrastructure Utilizing robust tech stacks like AWS and analytics tools, PlayKids demonstrates a scalable digital platform, opening avenues for offering complementary cloud-based solutions or data-driven educational services.

Market Competition Operating alongside similar companies like Lingokids and Homer suggests opportunities for joint ventures, content licensing, or strategic alliances to strengthen market positioning and drive innovation in early childhood education.

Similar companies to PlayKids

PlayKids Tech Stack

PlayKids uses 8 technology products and services including Google Analytics, Hotjar, Amazon Web Services, and more. Explore PlayKids's tech stack below.

  • Google Analytics
    Analytics
  • Hotjar
    Analytics
  • Amazon Web Services
    Platform As A Service
  • X-XSS-Protection
    Security
  • HSTS
    Security
  • Apache
    Web Servers
  • Apache HTTP Server
    Web Servers
  • Facebook
    Widgets

Media & News

PlayKids's Email Address Formats

PlayKids uses at least 2 format(s):
PlayKids Email FormatsExamplePercentage
First.Last@playkids.comJohn.Doe@playkids.com
95%
First.Middle@playkids.comJohn.Michael@playkids.com
5%

Frequently Asked Questions

Where is PlayKids's headquarters located?

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PlayKids's main headquarters is located at Av. João Pinheiro 665, Poços de Caldas, Minas Gerais 37701-880, BR. The company has employees across 5 continents, including South AmericaNorth AmericaAsia.

What is PlayKids's official website and social media links?

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PlayKids's official website is playkidsgroup.com and has social profiles on LinkedInCrunchbase.

What is PlayKids's NAICS code?

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PlayKids's NAICS code is 51913 - Internet Publishing and Broadcasting and Web Search Portals.

How many employees does PlayKids have currently?

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As of October 2025, PlayKids has approximately 201 employees across 5 continents, including South AmericaNorth AmericaAsia. Key team members include President: D. A.Head Of Legal Brazil: R. M. D.Owner: D. B.. Explore PlayKids's employee directory with LeadIQ.

What industry does PlayKids belong to?

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PlayKids operates in the Internet Publishing industry.

What technology does PlayKids use?

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PlayKids's tech stack includes Google AnalyticsHotjarAmazon Web ServicesX-XSS-ProtectionHSTSApacheApache HTTP ServerFacebook.

What is PlayKids's email format?

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PlayKids's email format typically follows the pattern of First.Last@playkids.com. Find more PlayKids email formats with LeadIQ.

When was PlayKids founded?

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PlayKids was founded in 2013.

PlayKids

Internet PublishingBrazil201-500 Employees

PlayKids, member of the Movile Group, is one of the global leaders in educational content for children. With products that encourage the development of children through literature, technology, and tools developed by specialists, it is present in more than 180 countries and 6 languages, influencing the lives of more than 5 million families. PlayKids seeks to contribute to the development of more and more children around the world, with the purpose of teaching with fun to make a better world. Get to know the PlayKids products at: playkids.com/institucional

PlayKids App - With international recognition stamps, the PlayKids app offers more than 4,000 cartoons, books, games, and activities selected and created by specialists to encourage learning at the different stages of children’s development.
www.playkids.com

Leiturinha - The largest children’s book subscription of Latin America. Leiturinha has a Curatorship Team that selects the ideal books for each phase of children’s development, to encourage the habit of reading during childhood and to enrich the moments with the family.
leiturinha.com.br

Loja Leiturinha - A special selection of products that contribute to children’s development and ensure that safety, fun, and learning are present in all stages of childhood.
loja.leiturinha.com.br

Section iconCompany Overview

Headquarters
Av. João Pinheiro 665, Poços de Caldas, Minas Gerais 37701-880, BR
NAICS Code
51913 - Internet Publishing and Broadcasting and Web Search Portals
Founded
2013
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    PlayKids's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    PlayKids's revenue is estimated to be in the range of $25M$50M

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