Playnet
Technology, Information and MediaNew York, United States2-10 Employees
Playnet provides an attribution infrastructure for interactive media, anchored by AI-driven analysis that links user engagement to outcomes. The platform unifies cross-channel behavior—from gaming and social to connected TV and commerce—into a single model, helping brands trace how moments of participation translate into actions and revenue. By measuring how people play, engage, share, and convert within interactive environments, it offers a complete view from participation to purchase. Headquartered in New York City, Playnet is a small team operating in the technology, information, and media sector. It traces its roots to POClab, whose work creating culture-driven interactive experiences for global brands highlighted the gap between widespread engagement and its measurement. The company emphasizes AI-powered measurement and cross-channel analytics to provide full-funnel performance insights, helping brands understand and optimize engagement across multiple channels.