Global licensing reach Playup’s established global music licensing capabilities for brands, advertising, film, TV, and fashion projects present a ready-made value proposition for agencies and brands seeking compliant, worldwide rights clearances and fast quotes.

Fashion and beauty focus With extensive experience as a global fashion music agency, Playup can target fashion houses, beauty brands, and cosmetics campaigns seeking curated music catalogs and bespoke production to enhance branding across campaigns.

Diverse catalog access Access to thousands of new release tracks and partnerships with dozens of global labels and publishers positions Playup as a one-stop shop for licensed music, enabling cross-category deployments from ads to films.

Production capabilities In-house custom music production, re-records, scores, and SFX create upsell opportunities for clients needing tailored soundtracks, bespoke cues, or branded audio identities.

Small but scalable With a lean team yet global footprint and extensive partner network, Playup can pursue targeted enterprise deals with major brands or agencies while maintaining agility and cost efficiency.