Store network growth Target expansion and partnership opportunities with Plaza’s 12-store footprint and online presence to introduce exclusive offers, workshops, and bundles that drive cross-store customer traffic and digital engagement.

Framing and gifts Leverage the core custom framing and gift card programs to upsell framed artwork, premium materials, and bulk order discounts to educational institutions, studios, and professional artists who require batch framing and gift solutions.

Education engagement Utilize the company’s workshops, demos, and classes as lead generation channels for VIP memberships, loyalty programs, and recurring revenue through tiered access, sponsorships, and bundled material kits.

Digital uplift Capitalize on Contentful driven content and e-commerce potential to promote seasonal promotions, bundled material kits, and replenishment programs, enabling targeted digital campaigns for artists and hobbyists.

Financial signal With revenue in the mid-range of the segment and a mid-sized employee base, pursue partnerships with bulk purchasers (schools, community centers, studios) and B2B distributors to stabilize revenue, increase order size, and expand market reach.