Strong Market Presence With over 80 years of operation in the Dominican Republic and a broad customer base, Plaza Lama has established itself as a trusted retail destination, creating opportunities for partnerships that leverage its extensive local brand recognition.

Diversified Product Offering Blending the functionalities of hypermarkets and department stores, Plaza Lama caters to various consumer needs, presenting cross-selling opportunities across product categories to increase basket size and customer engagement.

Digital Engagement Utilizing tools like Google Analytics and Facebook indicates a focus on digital marketing and online customer interaction, offering avenues for targeted advertising and e-commerce enhancements to boost sales.

Growth Potential Despite a moderate revenue range of 10 to 25 million USD, Plaza Lama’s large employee base and market position suggest significant room for expansion, especially through loyalty programs and exclusive promotions.

Technology Stack Employing modern tech like Next.js and TypeScript signals a commitment to a robust online platform, paving the way for innovative digital sales strategies and improved customer experience initiatives.