Restaurant tech stack Plein Air combines marketing services with a tech platform Big Colony for mobile, web, and kiosk experiences, enabling cross-channel digital promotions and streamlined ordering. This presents an upsell path for expanding or migrating clients to integrated loyalty, ordering, and analytics solutions.

Strategic investment Recent investment from Coral Tree Partners signals growth capacity and potential for scaled services, which can be leveraged to secure larger, multi-brand engagements and offer expanded data-driven marketing technology packages.

Scaleable platform Big Colony is deployed across over 15,000 locations, including diverse concepts from pizza to multi-brand and virtual brands. This demonstrates a proven, scalable model that can attract enterprise restaurant chains seeking standardized, tech-enabled marketing ecosystems.

Revenue strength With reported revenue in the $50M–$100M range, Plein Air sits in a mid-market tier conducive to expanding services such as loyalty design, online ordering, dashboards, and media management for existing clients and strategic targets.

Full-service appetite The company positions itself beyond traditional agencies by offering design, media, loyalty, ordering interfaces, dashboards, and guest-centric marketing. This breadth enables cross-sell opportunities to clients seeking a single partner for both creative and technology-enabled marketing programs.