Plena (acquired, stay tuned)

Software DevelopmentUtah, United States11-50 Employees

Plena is a software development company focused on automating routine sales tasks through AI-driven robotics. Its Harvestor and Prospector bots are designed to enrich contact data, generate leads, and support outbound outreach, aiming to free sales teams to focus on higher-value activities. The Harvestor bot aggregates data from multiple sources to build accurate, up-to-date B2B contact lists and can feed leads directly into a customer relationship management system, with a geolocation-enabled capability for hyperlocal prospects. The Prospector bot supports multi-channel outreach, providing behavior-based drip sequences and prioritization insights to help teams scale their efforts without adding headcount.

Headquartered in Pleasant Grove, Utah, Plena operates within the software development industry and targets sales organizations seeking to streamline prospecting and outbound processes. The company positions its products as tools to improve efficiency and effectiveness in sales operations by automating data enrichment and outreach, thereby enabling faster lead generation and better information for prioritization. A recent development noted in industry news is the acquisition of Plena by Chief, Inc., reflecting a strategic step in expanding outbound sales capabilities.

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