PLMA - Private Label Manufacturers Association
Non-profit OrganizationsNew York, United States51-200 Employees
ne of every four products purchased by U.S. consumers is a store brand supplied by a private label manufacturer. Sales of store brand grocery products reached $283 billion in 2025, an all-time record, across thousands of food and non-food categories in brick and mortar and online supermarkets, drug chains and mass merchandisers. Representing this extraordinary industry is the Private Label Manufacturers Association, the only trade association devoted exclusively to the private label industry. PLMA represents more than 5,000 member companies worldwide.