Market Focus Target the 11-50 employee construction organizations in Southeast Wisconsin with union affiliation and apprenticeship programs, emphasizing relationship-building with Plumbers Local 75 to supply union-certified plumbing professionals and ongoing workforce development.

Member Network Leverage the 1,600+ plumbers across 14 counties to present staffing, training, and equipment services to contractors and building trades partners affiliated with the United Association and Wisconsin Building Trades for expanded project support.

Financial Scope Position service offerings around mid-market construction budgets given revenue in the 1M-10M range, focusing on cost-effective project delivery, efficiency upgrades, and maintenance contracts that fit typical union contractor cash flows.

Tech Enablement Highlight digital readiness such as PHP/MySQL-backed platforms, online events and lead capture, and security with reCAPTCHA to offer integrated digital procurement, scheduling, and training portals tailored to union shops.

Strategic Partnerships Explore collaborations with larger trade associations and unions to co-market services, recruit skilled labor, and co-host events like conservation dinners, creating joint value propositions for workforce development and project delivery.