Market Focus Point of Reference operates within the IT services and consulting sector, with a strong specialization in customer advocacy leveraging Salesforce technology, making it an ideal partner for companies seeking customer relationship management enhancements and advocacy platforms.

Growth Potential With recent product launches such as Calendar Coordinator and Program Health Monitor for ReferenceEdge SME, the company demonstrates ongoing innovation and a commitment to expanding its offerings, indicating opportunities to upsell clients requiring advanced reference management tools.

Financial Scope Generating between 25 million to 50 million dollars in revenue with a small team of 11 to 50 employees suggests high efficiency and potential for scale; targeting mid-sized businesses looking to enhance customer advocacy could position the company for increased revenue growth.

Tech Integration The company's use of Salesforce native solutions and integration of modern web technologies offers a compelling value proposition for businesses invested in Salesforce ecosystems, creating opportunities for partnerships, integrations, and co-marketing with Salesforce-centric consulting firms.

Competitive Landscape Operating in a competitive environment with notable players like TrustRadius, G2, and Trustpilot, Point of Reference can leverage its niche focus on advocacy and specific product solutions to differentiate itself and attract clients seeking specialized, Salesforce-compatible reference management systems.