Insights

Growing Market Presence Pollo Regio is expanding its footprint within Texas, opening new locations in Austin, Grapevine, and Bellmead, indicating a strategic focus on growing regional brand recognition and capturing local customer bases for increased sales opportunities.

Authentic Cuisine Appeal The company's commitment to authentic home-style grilled chicken and high-quality ingredients positions it well to attract health-conscious and quality-seeking consumers, creating a niche for premium fast-casual dining experiences.

Technology Adoption Pollo Regio utilizes a modern tech stack including NetSuite and SEO tools, demonstrating an openness to digital engagement which can be leveraged through targeted marketing, online ordering, and loyalty programs to boost customer retention and sales.

Community Engagement Recent store openings in various Texas communities show a focus on local market penetration, providing opportunities to foster community relationships and maximize regional brand loyalty through localized promotions and events.

Competitive Positioning With revenues estimated between $10M and $25M and expansion alongside larger competitors like Pollo Campero and national brands, Pollo Regio can leverage its authentic Mexican heritage and dedicated regional focus to differentiate and increase its share of the fast-casual grilled chicken market.

Pollo Regio Tech Stack

Pollo Regio uses 8 technology products and services including NetSuite, Google Fonts API, Element UI, and more. Explore Pollo Regio's tech stack below.

  • NetSuite
    E-commerce
  • Google Fonts API
    Font Scripts
  • Element UI
    Javascript Frameworks
  • Underscore.js
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • SAP Maintenance, Repair, and Overhaul
    Operations
  • Yoast SEO
    Search Engines

Pollo Regio's Email Address Formats

Pollo Regio uses at least 1 format(s):
Pollo Regio Email FormatsExamplePercentage
First@polloregio.comJohn@polloregio.com
45%
First.Last@polloregio.comJohn.Doe@polloregio.com
30%
Last@polloregio.comDoe@polloregio.com
15%
FirstLast@polloregio.comJohnDoe@polloregio.com
10%

Frequently Asked Questions

What is Pollo Regio's official website and social media links?

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Pollo Regio's official website is polloregio.com and has social profiles on LinkedIn.

What is Pollo Regio's NAICS code?

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Pollo Regio's NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Pollo Regio have currently?

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As of December 2025, Pollo Regio has approximately 1K employees across 2 continents, including North AmericaSouth America. Key team members include Chief Executive Officer: H. R.Chief Executive Officer: H. R.Chief Executive Officer: H. R.. Explore Pollo Regio's employee directory with LeadIQ.

What industry does Pollo Regio belong to?

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Pollo Regio operates in the Restaurants industry.

What technology does Pollo Regio use?

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Pollo Regio's tech stack includes NetSuiteGoogle Fonts APIElement UIUnderscore.jsjQueryjQuery MigrateSAP Maintenance, Repair, and OverhaulYoast SEO.

What is Pollo Regio's email format?

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Pollo Regio's email format typically follows the pattern of First@polloregio.com. Find more Pollo Regio email formats with LeadIQ.

Pollo Regio

RestaurantsTexas, United States1001-5000 Employees

Pollo Regio originated in Monterrey, Mexico, and brought its authentic recipe for grilled chicken to Texas in the early 2000s. Mr. Bazaldua founded Pollo Regio. He set up a food trailer outfitted with a grill, over which he cooked his special-recipe marinated chicken. The demand for his chicken was so great that it wasn’t unusual for him to sell everything by noon each day and already had people placing orders for the next day. It quickly became a successful concept, and Pollo Regio soon moved into a regular storefront. A few years later, Hector J. Rodriguez became part of the company and Chief Executive Officer. Pollo Regio’s principals are passionate about innovation, efficiency, and pursuing the highest quality ingredients and products.

Mission Statement
We want to differentiate ourselves from other quick-service restaurants by providing the most authentic home-style food and making Pollo Regio a better place for our customers and employees.

Values
1. Create a culture of integrity
2. Believe in people
3. Constant desire to improve
4. Be grateful

Vision Statement
Our vision is to create the best food possible for our customers and to make a positive impact in our communities.

Section iconCompany Overview

NAICS Code
7225 - Restaurants and Other Eating Places
Employees
1001-5000

Section iconFunding & Financials

  • $10M$25M

    Pollo Regio's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Pollo Regio's revenue is estimated to be in the range of $10M$25M

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