Polyvinyl Record Co.

Sound RecordingIllinois, United States11-50 Employees

Polyvinyl Record Co. is an independent record label in the sound recording industry, founded in the Midwest in 1996. The company is headquartered in Champaign, Illinois, with additional staff based in San Francisco, New York, Austin and elsewhere, signaling a national presence. It operates as a 100% independently owned and run organization, aligning with a DIY ethos and a focus on artist collaboration and creative freedom.
Its catalog has grown to more than 400 releases from over 100 artists, reflecting an established footprint in the independent music scene. The label positions itself as a fair partner that supports artists in developing their work, growing their careers and maintaining creative control within an inclusive workplace. A recent development includes the May 2025 release of Squirrel Flower’s live album Live at Top Note Theatre, illustrating ongoing activity in releasing new material.

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