Referral Network POM MRI serves as a trusted radiology partner to a broad base of medical professionals across four Broward County locations, signaling a strong referral network. Sales opportunity: formalize physician liaisons, implement a structured referral program, and co-market imaging services with cancer centers and clinical research sites to drive multi-site demand.

Research Partnerships The centers are engaged with clinical research laboratories and studies, presenting a pathway to grow trial imaging volumes and provide standardized imaging protocols and centralized reporting. Sales angle: offer trial-ready imaging packages, data management, and CRO partnerships to become the preferred imaging provider for multi-site trials.

Patient Experience With walk-in access, extended hours, same-day results, and flexible payment plans for uninsured patients, POM emphasizes patient convenience and accessibility. Opportunity: introduce patient financing partners, enhanced online scheduling, appointment reminders, and tele-radiology consults to boost conversions and patient satisfaction.

Tech Marketing The tech stack includes AdRoll, Microsoft 365, and social channels like Facebook, indicating existing digital marketing and collaboration infrastructure. Potential: advance HIPAA-compliant marketing automation, CRM integration, improved online scheduling, and tighter RIS/PACS interoperability to attract referrals and streamline operations.

Growth Readiness Operating across four Broward locations since 2006 with mid-range revenue shows growth potential in adjacent markets and service expansion. Sales focus: market expansion planning, site selection guidance, payer contracting optimization, and partnerships with hospitals or clinics to broaden imaging services.