Growing Revenue Scope With a revenue estimate ranging from 1 million to 10 million dollars, Pontiflex (now Crossboard Mobile) presents a substantial market opportunity. Targeting smaller to mid-sized advertising firms could facilitate tailored solutions suited to their scale.
Market Positioning Compared to industry players such as Chartboost and Fyber, Crossboard Mobile operates with fewer employees, indicating a potentially agile setup. Emphasizing flexibility and innovative technology could differentiate the company in competitive sales outreach.
Brand Transition Opportunity The company's recent rebranding from Pontiflex to Crossboard Mobile offers a strategic entry point to position solutions that support brand evolution, marketing automation, and mobile advertising capabilities.
Technology Usage Although specific tech stack details are not provided, the company’s focus on mobile advertising and its industry aligns with the adoption of advanced programmatic and analytics tools, ideal for offering integrated marketing solutions.
Expansion Potential Given its location in Brooklyn and the mobile advertising industry’s growth trend, Crossboard Mobile is well-positioned to expand its client base among innovative startups and established brands looking to enhance mobile engagement.