Social impact focus Target offices and departments that prioritize civil rights, personal injury, and social-impact cases, highlighting opportunities for strategic partnerships, donor-funded programs, and community outreach collaborations with a focus on precedent-setting verdicts and high-visibility cases.

Mid market scale Leverage the firm’s small to mid-sized team (11-50 employees) to position as agile partner for niche personal injury and civil rights matters, offering flexible pricing, rapid response, and scalable support for expanding case volumes.

Growth opportunity With revenue in the $1M–$10M range and a Kansas City footprint, pursue referral arrangements with larger national firms and regional firms seeking local expertise, as well as opportunities to co-counsel and handle local civil rights litigation.

Digital presence Utilize their tech stack and online assets (Open Graph, Google Maps, Sitelinks, WP Engine) to craft targeted digital campaigns for lead generation, including localized SEO, case studies, and social-proof content to attract plaintiff clients and professional referrals.

Public safety angles Position services around high-impact cases such as police brutality and medical malpractice to align with government and non-profit partners, pursuing grant-funded or pro bono collaboration opportunities that can expand case intake channels and brand credibility.