POPULUS® Employee Directory
Market ResearchIdaho, United States2-10 Employees
POPULUS® is a market research firm based in Meridian, Idaho. Founded in 1984, it provides research intelligence intended to inform strategic decisions for brands and helps translate insights into actionable strategies derived from the opinions and preferences of customers, employees, and the market. The company emphasizes turning information into practical guidance that supports brand planning and competitive understanding, leveraging a focus on meaningful customer and market viewpoints. The organization maintains a small team focused on delivering relevant intelligence to its clients. In January 2023, POPULUS partnered with Glytch to support the development of a second North American esports arena in Columbus, illustrating its involvement in industry collaborations beyond traditional research.