Porsche Lifestyle Group
Retail Luxury Goods and JewelryBaden-Württemberg, Germany201-500 Employees
The Porsche Lifestyle Group is a German retailer in the luxury goods and jewelry sector, located at 5 Grönerstraße in Ludwigsburg, Baden-Württemberg, and it employs 201-500 people. It was founded in 2003 as Porsche Lifestyle GmbH & Co. KG and is a subsidiary of Porsche AG, formed by combining activities in the distribution of accessories, apparel and sporting goods within the design and licensing business. The group encompasses three brands under the Porsche umbrella—Porsche Design, Porsche Lifestyle, and Studio F. A. Porsche—each with its own brand profile and business model. Porsche Design is described as an exclusive design brand with products including timepieces, eyewear, bags and luggage, sportswear, electronics, and real estate; Porsche Lifestyle is the exclusive accessory brand of Porsche; Studio F. A. Porsche operates as a design studio with offices in Zell am See, Berlin, Los Angeles and Singapore, developing innovative designs. The official storefront is accessible at shop.porsche.com, and the group's aim includes offering lifestyle products beyond automotive contexts.
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