EV Leadership Capitalize on Porsche Stratham's Best EV award and Macan EV prominence by offering EV charging solutions, home charger installations, and EV readiness education to local homeowners and fleet operators. Position as a trusted local partner for EV adoption with bundled maintenance and warranty options to drive recurring service revenue.
Luxury Brand Synergy Leverage the Porsche and Audi dealership footprint to pursue cross-brand sales and service opportunities across the Seacoast region, Southern Maine, and Massachusetts. Propose coordinated marketing, test-drive events, and bundled service plans to convert shoppers into lifetime customers, expanding both new and certified pre-owned vehicle sales.
Community Partnerships Align with local charities and business associations to sponsor events and offer employee-discount test-drive days. Create referral and co-branding programs with local SMBs to generate leads for corporate or personal vehicle purchases, as well as maintenance services at the Stratham service center.
Fleet and Corporate Target regional businesses for employee vehicle programs, fleet leasing, and executive car purchases by offering flexible terms, maintenance packages, and battery/electric vehicle transition support. Emphasize the employee-owned culture as a selling point for businesses seeking a local, customer-focused partner.
Aftermarket Growth Grow aftermarket services and parts revenue through maintenance plans, extended warranties, performance upgrades, and routine service for both Porsche and Audi models. Highlight the convenience of the Stratham repair center and the ability to service both new and pre-owned inventory to capture local demand.