Lakeside events Position Port 393 as a premium lakeside venue for weddings and corporate events, leveraging its customizable floor plan and rooftop bar to upsell full-service event packages and experiential add-ons.

Local partnerships Develop co-marketing and cross-promotional opportunities with nearby vendors and Michigan tourism networks to expand reach for corporate retreats, team-building events, and weekend weddings.

Digital engagement Utilize existing tech stack (HubSpot, Google Analytics, GTM) to track inquiries and optimize lead nurturing, while creating targeted content for venue tours, packages, and seasonal promotions.

Growth readiness Highlight scalable offerings to attract clients with varying budgets, from intimate gatherings to larger corporate events, and propose tiered packages to increase average order value.

Financial momentum Leverage the small-to-mid-sized revenue profile to position Port 393 as a cost-effective alternative to larger venues, offering flexible terms and bundled service discounts to win meetings with budget-conscious buyers.